FourFactors^® Masterclass

Better targeted innovation faster to market

Interactive & issues-based workshops

FourFactors® masterclasses are interactive and issues-based workshops that enhance the capability and effectiveness of marketing and innovation teams.
They are based on HMT’s globally proven FourFactors® methodology, that has been successfully applied in over 60 countries in food, beverage and supplement categories.

On this page you will learn more. Keep scrolling down!

Upcoming masterclasses

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FourFactors® two key benefits

BETTER TARGETED INNOVATIONS

In one interactive decision-making model we:

– ANALYSE THE TRENDS CORRECTLY
– IDENTIFY YOUR BEST OPPORTUNITY TO WIN
– CHOOSE THE RIGHT MARKET ENTRY STRATEGY
– POSITION YOUR BRAND
– TARGET THE RIGHT CONSUMER WITH THE RIGHT MESSAGE

FASTER TO MARKET

Create alignment among all vital functions involved by establishing a Co-Innovation toolbox, which gives you:

– TEAM ALIGNMENT ON BOTH CURRENT POSITION AND DIRECTION
– ONE LANGUAGE ACROSS FUNCTIONS
– ENABLES STEP BY STEP DECISION MAKING IN CROSS FUNCTIONAL TEAMS
– CREATES ACTIONABLE RESULTS

FourFactors® Masterclasses Tailored To Your Need

Innovation, marketing and branding training modules based on FourFactors® are developed with the client company to match specific and defined needs.
All sessions are facilitated and planned by senior HMT consultants and certified FourFactors® facilitators with global experience from both industry and consulting.

The latest trends, insights and case studies from around the world are used to provide new inspiration.
Moreover, the training sessions can also be customised using the client company’s own examples of success and failures to accumulate learnings and best practice.

Core modules include:

Trend analysis
Category innovation opportunity analysis
Market entry strategy
Brand positioning and strategy choice
Consumer segmentation
Brand concept development and execution
Brand communication guidelines

Who should attend?

All key stakeholders in the innovation process:
Marketing
Research and Development
Brand and Project manager
Manufacturing/Supply chain

Why should I attend?

Adress The Challenges Of Successful Innovation

In an industry that sees 80% of all innovations and new launches fail in less than 12 months, there is a clear need for a system that pre-analyse the success potential of concepts.
Inspire and unify the entire team

FourFactors is an easy-to-understand approach that connects trends with categories and brands with consumers. It provides a step by step guide to decision making and delivers actionable results.
FourFactors® methodology* is globally proven

The methodology has been developed and refined since 2007 and has been applied in over 60 countries in food, beverage and supplement categories. The University of Maastricht, Netherlands also validated the FourFactors® as the best method for understanding how consumers understand health claims.
We tailor the masterclasses to your need

We tailor our training modules to match your needs and challenges aiming at creating actionable results and best practice methods.