Where have all our dairy clients gone?
The game has changed for the dairy industry as milk is no longer the health icon it used to be
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Latest News, Articles & Advice from HMT
Recent Posts
HMT GameChanger Report 2020 featured in NutraIngredients
NutraIngredients’ editor Nikki Hancocks wrote an insightful article about HMT’s Global GameChangers 2020 Report —— why you need this special report in order to be updated on the newest trends and the key strategies for success. “Here are the newest trends and the key strategies for success! …Health and wellness brand strategy and innovation consultancy HMT […]
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HMT at FIE Masterclasses in Paris
Aurore de Monclin, HMT Managing Partner will give you sneak preview of the Global Gamechanger report 2020 during the Beverage Masterclass about new consumer behaviours and opportunities for innovation in beverages.
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The pilot workshop to educate local food companies on success factors for the Healthy Ageing market.
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The Microbiome Consumer Nutrition Congress took place on the 24th and 25th of September in San Francisco. It was well attended by industry thought leaders and those looking to find a place in this fast growing category. The presentations ranged from new product concepts and scientific brake-throughs, in areas such as diabetes and weight loss, to panel […]
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Observations from Vitafoods Asia:
Probiotic Growth Calls For Clear Subcategory Definitions
All the probiotic products on display at Vitafoods Asia in September was a very good reminder of the quick growth and diversification of the probiotic category into sub segments.
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The challenges of marketing probiotics
by HMT’s US partner David Gauger
Branding and messaging probiotic products present unique challenges. How to find position your brand smart? How to resonate with consumers in a crowded market? How to communicate the functional benefits without crossing the line into unsubstantiated health claims?
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Meet HMT at Vitafoods Asia 2019
HMT have partnered with the no.1 nutraceutical event in Asia, Vitafoods Asia, that returns on 25 - 26 September to Singapore’s Marina Bay Sands to gather key nutraceuticals industry players from all parts of the globe.
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Everybody has a food they remember from childhood. It’s that kind of food that, regardless of your age, you’ll still think of fondly and eat whenever nostalgia strikes, or you want some comfort food. Just ask your neighbour or friends what food they remember the most, and you’ll be surprised by the variety of choices.
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This year, the Healthy Marketing Team is partnering with the region's largest Food and Beverage trade show, THAIFEX - World Food Asia from 28 May - 01 June 2019 in Bangkok Thailand.
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Podcast: Peter Wennström on The Global Gamechangers shaping Local Health Trends
Peter was invited to be a guest on the WHAKA Wellbeing Podcast, where he talked about how the game is changing for the nutrition industry and that the change is actually coming from the younger consumers who bring about a paradigm shift in how we view sustainability and nutrition.
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