Download the case study pdf here: Orkla – Improving innovation capability by understanding the internal innovation culture
In 2016 Orkla Foods Sweden (OFS), one of Sweden’s leading food companies, set out to understand and define their Innovation Culture aiming at improving their innovation capability. OFS manage a broad brand portfolio, with brands all the way from lifestyle to mass market in the innovation life cycle. This big brand spectrum makes it a challenge to match internal innovation culture with consumer culture.
HMT’s sister company, Co–Innovation Group, performed a team and department Innovation Culture Audit at OFS. The team analysis gives an answer to which Innovation Profiles are represented in the team and the department analysis looks at innovation focus at a broader level and clarifies what roles and functions support innovation.
Knowing your employees’ and departments’ innovation profiles and cultures makes it possible to set up the right team for the right task and thus speed up the innovation process. Moreover, the Innovation Culture Audit increases collaboration possibilities and clarifies how the working environment can facilitate innovation.
An understanding about different innovation profiles and cultures has proven to be important for OFS in the recruitment of new staff. OFS now has the tools to set up successful teams that supports different types of innovation, be it incremental or radical.
“The next step in our strategy work is to look over our organisation so that we can better offer the right person the right task. This means that different Innovation Profiles are performing better depending what tasks they are doing,for example developing new products vs. improving existing products.”
Ingrid Landgren, Innovation Director, Orkla Foods Sverige
Are you interested in learning more about innovation culture and how you can imporve your innovation capability? Contact Fredrik Holmgren Holm: Fredrik@thehmt.com
Download the case study pdf here: Orkla – Improving innovation capability by understanding the internal innovation culture
More Case Studies
Brain Ritual Case Study:
from brand purpose to brand design
B2B brand repositioning
How we positioned the ConCordix Smart Chews to reinvent supplementation
The Vitux group is the company behind the revolutionary and patented ConCordix technology. ConCordix “Smart Chews” is an innovative delivery form for dietary supplements, available for 3rd party or white label manufacturing. The organization is established in Oslo with manufacturing sites in Andenes, Arctic Norway and later this year Windsor Canada. They serve customers globally, helping […]
Read MoreOhPops! :
New Brand Creation Start-Up
On a mission to create the perfect vegan protein snack
Read MoreThe Green Dairy Brand Identity:
How we bridge brand equity through design
“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT Creative
Read MoreBrand Repositioning:
The Only Good Animal Probiotics Brand
With the new Master Brand Positioning Blueprint and Brand Architecture the new brands OnlyGoodDog®, OnlyGoodHorse® and OnlyGoodCat® entered the creative makeover process at the beginning of 2019. Through the guidance of HMT Creative we helped to fast-forward an otherwise lengthy and complex process. We aligned the strategy with design execution, as well as helping in selecting partners for PR, Social Media, Website/Digital, and Influencer-marketing. The result: The OnlyGoodDog® brand was set to launch in only six week’s time.
Read More