Our Approach

How we create Healthier Brands & Healthier Business

Consumer Driven Co-Innovation

Co-Innovation means that we work together with you, your colleagues from different functions, and ideally also your suppliers and agencies, in a process where we act as expert consultants, facilitators and trainers.

The objective is to help you and your team to take better decisions in order to achieve better targeted innovations faster to market. To anchor the process in global best practices and key learnings we use the FourFactors® Brand Acceleration System as a step by step framework for consumer and brand driven innovation.

The benefit is that we can help guide your whole integrated team to a successful choice of strategy, brand positioning and brand execution.

Our Process

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FourFactors® Discovery

Immersion and insight generation in order to inspire and EXPLORE challenges and opportunities.

Healthy Marketing Team Consultancy Icon

FourFactors® Co-Create

Consulting and co-innovation to DEVELOP opportunities.

FourFactors® Crystalize

Reporting and recommendations that CONCLUDE the next step.

FourFactors® Activate

Enabling and embedding in order to IMPLEMENT the recomended actions.

What Makes Us Different?

The difference between HMT and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.

We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand with the FourFactors®.

PETER WENNSTRÖMFounder & Expert Consultant

“The value chain starts in the mind of the consumer”

Read Peter's Blog Here

The FourFactors® of SuccessBy Peter Wennström

Our tool for better decisions in innovation, marketing and branding

Learn More Here

Co-Innovation is Our Approach

We work together with you, your colleagues from different functions and ideally also your suppliers and agencies, to help you take better decisions about strategy, brand positioning and brand execution.

Our success comes from combining a Consumer Driven Co-Innovation Toolbox with an in-depth expertise in the consumer and her changing attitudes to nutrition, health and wellness.