How we create Healthier Brands & Healthier Business
We are Global Brand Positioning Experts in Food & Health. We guide you to a successful choice of strategy, brand positioning and brand execution. We have worked with food, beverage and supplement categories in more than 60 countries. Therefore we know the success factors; we have seen the pitfalls and we have gathered the best practices and key learnings. This is why we can help you take the right decisions, faster and better than any other agency.
The difference between HMT (HealthyMarketingTeam) and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from six continents. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.
We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand with the help of FourFactors®.
The Green Dairy (part of Bofood AB) Brand Identity:
How we bridge brand equity through design
“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT CreativeRead More
Healthy believers: Stories that sell
Storytelling is an effective way to reach healthy believers – consumers with a strong belief about food’s importance to health – and motivate them to choose your product. But how do you tell a story?Read More
Healthy believers: 4 types of health conscious consumers
Healthy believers – consumers with a strong belief in the importance of healthy food and drink – are for many food producers a growing and profitable customer segment. Let’s explore them in-depth.Read More
What we learned in 2019: Foods must talk!
The new generation of consumers is made aware daily that every consumption choice they make is connected to a consequenceRead More