How It Began Until Where We Are Today
The first functional foods products launched in Europe – The starting point of our journey
Development of workshop modules integrating global consumer trend data and consumer segmentation, introducing the FourFactors® Brand Acceleration System
The Healthy Marketing Team was founded as a global vehicle for the FourFactors®, with a hub in London, United Kingdom.
Development of strategic training modules for global food giant’s transition into the new nutrition, health and wellness landscape
Peter Wennström published the book FourFactors® of Success
FourFactors® validated by Maastricht University as the best model to explain how consumers understand Health and Nutrition Claims.
Healthy Marketing Team expanded its operations into Asia with new hub in Singapore.
Healthy Marketing Team published the book FourFactors® for Growth Market Success.
Healthy Marketing Team expanded its operations further with new hub in Malmö, Sweden (Greater Copenhagen).
Up until now, the FourFactors® have been applied in over 60 countries on 6 continents.
Online FourFactors®️ Training with 20 SME’s
via Thailand Food Innopolis
In August we helped 20 Thai SME’s to develop their strategic road-mapping so that they can get a head start with our FouFactors® Methodology.Read More
HMT ConsumerLab has joined Instagram!
Follow HMT insight team on instagram @thehmtab ! By following you’ll always be able to stay updated on the latest trends, what they are doing on a daily basis, and how the insights team can help you with your branding.Read More
The Green Dairy (part of Bofood AB) Brand Identity:
How we bridge brand equity through design
“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT CreativeRead More
Healthy believers: Stories that sell
Storytelling is an effective way to reach healthy believers – consumers with a strong belief about food’s importance to health – and motivate them to choose your product. But how do you tell a story?Read More
Healthy believers: 4 types of health conscious consumers
Healthy believers – consumers with a strong belief in the importance of healthy food and drink – are for many food producers a growing and profitable customer segment. Let’s explore them in-depth.Read More