Our Story

What makes us different and how we got here

Healthier Brands & Healthier Business

We are a global taskforce of experts in consumer and brand driven innovation in nutrition, health and wellness.

We are backed by a co-innovation toolbox based on 20 years of best practices in food & health marketing

We have worked with food, beverage and supplement clients in more than 60 countries and 6 continents.


First functional foods products launched in Europe – The starting point of our journey


The Food and Health Marketing Handbook was published. It was written by Peter Wennström and Julian Mellentin, introducing the FourFactors® of Success.


Development of workshop modules integrating global consumer trend data and consumer segmentation, introducing the FourFactors® Brand Acceleration System


The Healthy Marketing Team was founded as a global vehicle for the FourFactors®, with a hub in London, United Kingdom.


Development of strategic training modules for global food giant’s transition into the new nutrition, health and wellness landscape


Peter Wennström published the book FourFactors® of Success


FourFactors® validated by Maastricht University as the best model to explain how consumers understand Health and Nutrition Claims.


Healthy Marketing Team expanded its operations into Asia with new hub in Singapore.


Healthy Marketing Team published the book FourFactors® for Growth Market Success.


Healthy Marketing Team expanded its operations further with new hub in Malmö, Sweden (Greater Copenhagen).


Up until now, the FourFactors® have been applied in over 60 countries on 6 continents.