HMT at Vitafoods Europe 2022

Brands can change the world!

For brands which drive positive change, HMT are the global brand positioning experts in the continuously changing world of Food & Health who empower you to succeed because we have the tools, the global expertise in health to take you from brand purpose to brand design so that we together can thrive on change.

At this years Vitafoods we highlight how we work together with B2B companies. We help them to move from a traditional product centered approach where they are one of many ingredient suppliers to a value added B2B2C strategy where they become the innovation partner. With our unique FourFactors® methodology we help client organizations to move from traditional B2B product focus to a strategic B2B2C brand strategy, which is a must to win in today’s highly competitive market.

Want to know how we do it?
Our case studies

How to reposition an ingredient from a B2B technology to a B2B2C brand?
Read how we worked together with ConCordix to reposition their unique technology and support their growth ambitions.

Read Concordix Case Study

How to bridge brand equity through brand strategy and design?

Read how we worked together with The Green Dairy to create an international platform for plant-based growth For a Future World in Balance

Read The Green Dairy Case Study

Now learn to do it yourself

How to apply the discount code

Or if you need us to do it:
one-hour free consultation!

  • We are celebrating our 15-year anniversary and we are offering one hour free consultation to go through any challenge you might have. Please contact Maria at maria@thehmt.com to set up your session now.

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EXAMPLES OF OUR SUCCESS CASES

B2B brand repositioning
How we positioned the ConCordix Smart Chews to reinvent supplementation

The Vitux group is the company behind the revolutionary and patented ConCordix technology. ConCordix “Smart Chews” is an innovative delivery form for dietary supplements, available for 3rd party or white label manufacturing. The organization is established in Oslo with manufacturing sites in Andenes, Arctic Norway and later this year Windsor Canada. They serve customers globally, helping […]

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OhPops! :
New Brand Creation Start-Up

On a mission to create the perfect vegan protein snack

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The Green Dairy Brand Identity:
How we bridge brand equity through design

“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT Creative

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Brand Repositioning:
The Only Good Animal Probiotics Brand

With the new Master Brand Positioning Blueprint and Brand Architecture the new brands OnlyGoodDog®, OnlyGoodHorse® and OnlyGoodCat® entered the creative makeover process at the beginning of 2019. Through the guidance of HMT Creative we helped to fast-forward an otherwise lengthy and complex process. We aligned the strategy with design execution, as well as helping in selecting partners for PR, Social Media, Website/Digital, and Influencer-marketing. The result: The OnlyGoodDog® brand was set to launch in only six week’s time.

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Veg of Lund Start-up Brand Positioning
How to create “The World’s Best Convenience Food”

A Swedish food-tech start-up came to HMT straight out from a Lund university food science laboratory with a patented emulsion of potatoes and rapeseed oil. They referred to it as a Potato Smoothie, and wanted to sell it as a nutrient-dense plant-based drink for vegetarians seeking better alternatives. The challenge was to figure out what to call this drink, what category it fits into, where to play and what product benefits to focus on. 


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