HMT at Vitafoods Europe 2022

Brands can change the world!

For brands which drive positive change, HMT are the global brand positioning experts in the continuously changing world of Food & Health who empower you to succeed because we have the tools, the global expertise in health to take you from brand purpose to brand design so that we together can thrive on change.

At this years Vitafoods we highlight how we work together with B2B companies. We help them to move from a traditional product centered approach where they are one of many ingredient suppliers to a value added B2B2C strategy where they become the innovation partner. With our unique FourFactors® methodology we help client organizations to move from traditional B2B product focus to a strategic B2B2C brand strategy, which is a must to win in today’s highly competitive market.

Want to know how we do it?
Our case studies

How to reposition an ingredient from a B2B technology to a B2B2C brand?
Read how we worked together with ConCordix to reposition their unique technology and support their growth ambitions.

Read Concordix Case Study

How to bridge brand equity through brand strategy and design?

Read how we worked together with The Green Dairy to create an international platform for plant-based growth For a Future World in Balance

Read The Green Dairy Case Study

Now learn to do it yourself

How to apply the discount code

Or if you need us to do it:
one-hour free consultation!

  • We are celebrating our 15-year anniversary and we are offering one hour free consultation to go through any challenge you might have. Please contact Maria at maria@thehmt.com to set up your session now.

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