WEBINAR: from Food Tech to Food Success
how to turn breakthrough science to game changing brands

”We had world class science, but we didn’t know how to tell our story to create the value we saw in the company.”
– Björn Öste, Co founder of Oatly

What can you learn from the methodology that helped Oatly find its way to global success? How can you create a bridge between new technologies and consumers? How can you turn breakthrough science into a game changing brand? This is exactly what we will explore in our upcoming webinar and show you how, in 10 easy steps.

Register for free

at your preferred time

08.00 CET: https://lnkd.in/eSUnFCCM

17.00 CET: https://lnkd.in/eYF4Uwf6

 


Webinar Agenda

PART 1: WHERE TO PLAY?

Shaping your strategy: How to take breakthrough science successfully to market by answering the right questions.
  • Step 1: How to avoid the Culture trap?
  • Step 2: How to target the right Consumer need?
  • Step 3: How to align on what is our Competence?
  • Step 4: How to identify our real Competition?
  • Step 5: How to chose the right market entry strategy?

PART 2: HOW TO WIN?

Creating your brand: From Founding Idea to the Right Story Telling.
  • Step 6: Building purpose driven brands – the Torch model
  • Step 7: How to put purpose before product
  • Step 8: How to connect to the consumer market
  • Step 9: How to move from product benefits to brand benefits
  • Step 10: How to bond with your community

Our speakers will be HMT’s own Peter Wennstrom and Aurore de Monclin. You can find more info about our speakers in our team page. We are looking forward to welcoming you online! Questions? Contact Maria at maria@thehmt.com