SFIN’s Innovation Trainee program at HMT
By Martina Oxling Within 10 years time approximately 40% of the working force will have been replaced. - Mikael Aru, CEO at Procordia AB A lot of companies are facing this challenge and we all know the importance of having good human resources. So how to ensure we´re getting the right people? Within
Health Ingredients Europe (HiE) & NuW Awards
Will you be attending Hi Europe? The HMT will and we’d love to meet you there in person! Peter Wennstrom will be speaking at the conference on Wednesday 14th November about Novel ways to use traditional ingredients: Taking traditional ingredients outside their box and Revealing new concepts of novel marketing. Peter will be
by Aurore de Monclin If you believe your product is the end point. Think again. You are not exploiting the full potential of your brand. Success lies in engaging with your consumer where your product is the starting point… Disrupting instead of protecting In the 1990s, Nike was obsessed with differentiation: new colours, new styles, new technologies. A decade later, Nike understands it
The Nutrition Game is Changing. Are you ready to play by the new rules?
by Peter Wennstrom When I started The HMT we set out as our mission to be agents of change for the nutrition industry. Today this mission is more relevant than ever as we have observed 5 global ‘game changing’ forces re-shaping the food and beverage landscape. The HMT invite you to join us on this journey, to stay ahead of the
Capitalising on the Mediterranean Diet From Trend to Revenue
HMT Consulting Partner Sam Waterfall will be presenting at the Food & Drink Network's Seminar "The Mediterranean Diet - The Next Big Trend" on the 27th June in Daventry. About the event (from FDIN) It seems that as an industry we're always on the back-foot being blamed for making people fat
Back to the future with trends in the USA
Trend observations from Natural Products Expo West, Anaheim, CA by Peter Wennstrom The Natural Products Expo West show serves the entire US natural foods industry to you on a plate. Including new and emerging categories in natural supplements and personal care. The exhibition and the surrounding Engredea and Nutracon conferences were the perfect platform to conduct trend observations and swap learnings
FourFactors® Masterclass Roadshow in Singapore on January 31
Learn how to be a winner in the market for nutrition, health and wellness! Essential Viewing! In this video you'll see 3 global giants of our industry pulling multi-million dollar launches off the shelves. Join Peter at one of his Four Factors Master Classes and discover how all 3 could have avoided the expense and the pain by applying a
Does your consumer care about Health Claims? Fi Europe Update
Well… we did what we said we would at Fi Europe this year; delivered key presentations, met with friends old and new, observed new trends from the show floor and even managed a glass (or two) of Champange. It was a very successful event for the Healthy Marketing Team. Our presentation links, summary of our Health Claims Special Report and
Ingredients for success at FiE Paris
It’s all happening at FiE Paris this year… global innovations… key industry insights… excellence awards… and great friends. There may even be Champagne… after all, we will be in Paris, n’est-ce pas? HMT will be there in force; observing latest developments and contributing to the crucial insights driving
Three Global Innovation Barriers: how you can make them work for you
On Thursday 29 September, Peter Wennström, President and Founder of the Healthy Marketing Team presented at the engredea365 Virtual Trade event. The presentation was entitled the 'Three Global Innovation Barriers: how you can make them work for you'. · The Innovation Challenge: transforming potential barriers into success · Introduction to the 3 C’s: your Consumer, your Category and your Competencies · Successfully
The Value Chain Starts in the Mind of the Consumer
Originally published in New Nutrition Business Journal. Issue: October 2000 In their ambition to create value, producers of hi-tech products have been blinded by their technology.This approach is as common in functional foods as it is in computers, argues Peter Wennstrom, Scandinavia’s leading brand consultant, and instead of creating value many companies have eroded the value of their technology. But there
Functional Foods and the Consumer’s Perception of Health Claims
Originally published in New Nutrition Business Journal. Issue: August 2000 In this article, first published in The Scandinavian Journal of Nutrition*, Peter Wennstrom, Scandinavia’s leading brand consultant, explains how consumers have very clear perceptions of what is food and what is a drug and discusses two models being used in marketing strategies for functional foods - the Science Push and