We provide expert guidance in the increasingly complex
global landscape of nutrition, health and wellness.
The food industry of the future is born in conflict with the old
We live in a world of rapid change, and recently the question was asked: Who will be the first Kodak of the food industry? This question is relevant because it is about how companies have lost their ability to change... In May I was invited by the Swedish Foods Industries (LI) to make a speech on their annual Food Day about the global challenges facing the food industry.Read More
How do the packaging labels affect consumer health perception?
Nowadays consumers tend to be very aware of the content of their daily diet. That in turn, leads to a higher attention towards food labelling and trustworthy food products. As a result, the evaluation of food product’s healthiness has become part of the purchase decision process.Read More
What are the possibilities with personalized nutrition?
Can our DNA tell us what we should and shouldn’t eat? This is at least what is promised by the concept of personalized nutrition.Read More
Marketing Thought Leaders to Co-Present Marketing Strategies Workshop at Vitafoods Europe 2017
Healthy Marketing Team’s founder and senior consultant, Peter Wennström and BrandHive’s co-founder and partner, Jeff Hilton have been invited to lead the Marketing Strategies Workshop at Vitafoods Europe on the theme “From Trend Analysis to Launch Strategy: Planning a Successful Path to Market”.Read More
What’s the innovation temperature at Vitafoods Europe 2017?
Healthy Marketing Team, have together with Co-Innovation Group identified the most critical factor for innovation success: Culture. And at this year's Vitafoods Europe HMT will demonstrate how the industry can avoid a Kodak Moment*.Read More
The difference between HMT and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.
We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand.
We work together with you, your colleagues from different functions and ideally also your suppliers and agencies, to help you take better decisions about strategy, brand positioning and brand execution.
Our success comes from combining a Consumer Driven Co-Innovation Toolbox with an in-depth expertise in the consumer and her changing attitudes to nutrition, health and wellness.