HMT are Global Brand Strategy Consultants for the Nutrition Industry.
We provide expert guidance in the increasingly complex
global landscape of nutrition, health and wellness.
Meet HMT at Vitafoods Asia where we will
answer your most important question
As you might have seen in our recent blog we believe that The time is right for Asia! But to become successful, the most important question you must ask is "How to bring your Innovations to Market?”Read More
“Plant-based eating is a game-changing trend”
How do you play the game when the game is changing? From soft drinks producers to dairies, consumers changing behavior and attitudes to food & health is impacting the future of their business. To understand in time the difference between a trend and a Game Changer will make it possible for you to change your game in time.Read More
How to successfully launch products in Asia-Pacific
When launching products in the Asian market, perhaps the most important thing to keep in mind is to think locally, because there is no singel Asian consumer. Still, there are of course some common aspects about the Asian consumer to keep in mind, which can help you to get better targeted innovations faster to market.Read More
The Time is Right for Health & Nutrition Marketing in Asia
The demographic or human capital in most countries in Asia is a bigger asset than technological or economic capital. In countries like China, India and Indonesia to name a few, health of the population is thus as critical an enabler of national progress and economic success as hard infrastructure of roads, power etc.Read More
HMT partnership with Vitafoods Asia 2017
Our participation at Vitafoods Europe in May 2017 was very successful and of course we will continue the success at Vitafoods Asia on the 5-6th September i Singapore!Read More
The difference between HMT and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.
We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand.
We work together with you, your colleagues from different functions and ideally also your suppliers and agencies, to help you take better decisions about strategy, brand positioning and brand execution.
Our success comes from combining a Consumer Driven Co-Innovation Toolbox with an in-depth expertise in the consumer and her changing attitudes to nutrition, health and wellness.