We provide expert guidance in the increasingly complex
global landscape of nutrition, health and wellness.
Spinning the Wheel of Innovation Faster
The phrase ‘Culture eats strategy for breakfast’ is well known and much quoted. However, how do you ensure your company’s culture is best placed in the context of innovation? Learn about Leipurin's experience!Read More
Does your business have enough curiosity to succeed?
By Verity Clifton ‘Curiosity killed the cat’ is a well-known saying but fewer people are familiar with the rejoinder ‘satisfaction brought it back’. However, PwC’s annual CEO survey has identified curiosity as one of the key leadership traits needed for success in today’s business environment. CQ (Curiosity Quotient) is beginning to be talked about in […]Read More
Why innovation fails
For a long time, innovation was treated as product development, but innovation demands more and different kinds resources.Read More
The key to successful commercialization of science spells branding and double ip
By Peter Wennström The lack of success for many science driven projects today starts with pharma’s influence on nutrition marketing. The focus is too often on the medical need or symptom, and the health claim or benefit. There is no tradition of educating the consumer, nor of building a brand. The ‘brand trust’ in pharma […]Read More
Learn How to Test Your NPD Strategy in 10 mins
(before your expensive launch)
What if you could be confident in the success of your next NPD launch even before it hit the retail shelves? Well, that confidence is the promise HMT Senior Consultant, Sam Waterfall will be making to the members of the UK’s food innovation best practice club – The Food & Drink Innovation Network – in London […]Read More
The difference between HMT and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.
We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand.
We work together with you, your colleagues from different functions and ideally also your suppliers and agencies, to help you take better decisions about strategy, brand positioning and brand execution.
Our success comes from combining a Consumer Driven Co-Innovation Toolbox with an in-depth expertise in the consumer and her changing attitudes to nutrition, health and wellness.