We provide expert guidance in the increasingly complex
global landscape of nutrition, health and wellness.
The Time is Right for Health & Nutrition Marketing in Asia
The demographic or human capital in most countries in Asia is a bigger asset than technological or economic capital. In countries like China, India and Indonesia to name a few, health of the population is thus as critical an enabler of national progress and economic success as hard infrastructure of roads, power etc.Read More
Dr. Lesley Stevenson is joining HMT!
We would like to welcome Dr. Lesley Stevenson as the newest member of HMT's global taskforce! Lesley joins Healthy Marketing Team as our new Expert Consultant in charge for our Singapore Hub!Read More
The food industry of the future is born in conflict with the old
We live in a world of rapid change, and recently the question was asked: Who will be the first Kodak of the food industry? This question is relevant because it is about how companies have lost their ability to change... In May I was invited by the Swedish Foods Industries (LI) to make a speech on their annual Food Day about the global challenges facing the food industry.Read More
How do the packaging labels affect consumer health perception?
Nowadays consumers tend to be very aware of the content of their daily diet. That in turn, leads to a higher attention towards food labelling and trustworthy food products. As a result, the evaluation of food product’s healthiness has become part of the purchase decision process.Read More
The difference between HMT and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.
We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand.
We work together with you, your colleagues from different functions and ideally also your suppliers and agencies, to help you take better decisions about strategy, brand positioning and brand execution.
Our success comes from combining a Consumer Driven Co-Innovation Toolbox with an in-depth expertise in the consumer and her changing attitudes to nutrition, health and wellness.