HMT are Global Brand Strategy Consultants for the Nutrition Industry.
We provide expert guidance in the increasingly complex
global landscape of nutrition, health and wellness.
Thirsting for Innovative Beverages
The World of Beverages is transforming in a pace not seen since the Carbonated Soft Drink (CSD) Brands conquered the way consumers across the globe refreshed and rehydrated.Read More
Global Trend Spotting Voyage
September will probably be the most busy and exciting month so far this year! HMT are attending and participating in four global events on four continentsRead More
Meet HMT at Vitafoods Asia where we will
answer your most important question
As you might have seen in our recent blog we believe that The time is right for Asia! But to become successful, the most important question you must ask is "How to bring your Innovations to Market?”Read More
“Plant-based eating is a game-changing trend”
How do you play the game when the game is changing? From soft drinks producers to dairies, consumers changing behavior and attitudes to food & health is impacting the future of their business. To understand in time the difference between a trend and a Game Changer will make it possible for you to change your game in time.Read More
How to successfully launch products in Asia-Pacific
When launching products in the Asian market, perhaps the most important thing to keep in mind is to think locally, because there is no singel Asian consumer. Still, there are of course some common aspects about the Asian consumer to keep in mind, which can help you to get better targeted innovations faster to market.Read More
The difference between HMT and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.
We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand.
We work together with you, your colleagues from different functions and ideally also your suppliers and agencies, to help you take better decisions about strategy, brand positioning and brand execution.
Our success comes from combining a Consumer Driven Co-Innovation Toolbox with an in-depth expertise in the consumer and her changing attitudes to nutrition, health and wellness.