HMT Start-up Training in Singapore
HMT is coming to Singapore to support start-ups in a 1-day workshop and we interviewed Deepak, our HMT consultant and coordinator of the event.Read More
Probiotics – too healthy for a health claim?
With the European elections coming up and Brexit debate sending the UK's government into disarray. Read the full interview with Peter brought by Nutraingredients.Read More
From Sweden to the U.S.
Meet the man who is changing the game.
To get under the skin of two of the Gamechanging Brands we have analysed in our Global Gamechangers Trend Report 2019, it was inevitable to invite the one and only Björn Öste, HMT’s close friend and the co-founder of Oatly and Good Idea inc. Two brands that are changing the game in its respective categories.Read More
Healthy Marketing Team 2019 Gamechanger Trend Report
New trend report introduces Six Global Gamechangers that will help the nutrition industry find strategies for the future!Read More
Meet us in Frankfurt at Health Ingredients Europe!
HMT experts in consumer-driven food & health marketing will be featured as part of the HiE Healthy Finished Products Expo to help you learn how to activate trends and consumer drivers to unlock new opportunities, and turn ingredients into the motivating concepts that inspire consumers.Read More
The difference between HMT and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.
We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand with the FourFactors®.
We work together with you, your colleagues from different functions and ideally also your suppliers and agencies, to help you take better decisions about strategy, brand positioning and brand execution.
Our success comes from combining a Consumer Driven Co-Innovation Toolbox with an in-depth expertise in the consumer and her changing attitudes to nutrition, health and wellness.