Strategic Direction ForHealthier Brands &Healthier Business

We provide expert guidance in the increasingly complex
global landscape of nutrition, health and wellness.

How Can We Help?

What Makes Us Different?

The difference between HMT and all other agencies is that we are specialists in consumer and brand driven innovation in nutrition, health and wellness. We have worked with all food, beverage and supplement categories and have global experience from 6 continent and more than 60 countries. We help our clients deliver on the global demand for nutrition, health and wellness fitted to local needs and beliefs.

We will tell you WHAT is happening, WHY it is happening and most importantly HOW you can make this happen for your brand.

PETER WENNSTRÖMFounder & Expert Consultant

“The value chain starts in the mind of the consumer”

Read Peter's Blog Here

The FourFactors® of SuccessBy Peter Wennström

Our tool for better decisions in innovation, marketing and branding

Learn More Here

Co-Innovation is Our Approach

We work together with you, your colleagues from different functions and ideally also your suppliers and agencies, to help you take better decisions about strategy, brand positioning and brand execution.

Our success comes from combining a Consumer Driven Co-Innovation Toolbox with an in-depth expertise in the consumer and her changing attitudes to nutrition, health and wellness.

How can we help?