B2B2C building partnerships and long-term value

Successful B2B players in food & health move beyond just selling ingredients. The ultimate goal is to create long-term value for your business by becoming your customers’ innovation partners.

“The lasting impact of the FourFactors® is that it morphs the relationships you can build with customers from transactional/ consultative to ‘embedded’ in their -and therefore your- success.” – Wouter Claerhout, Chief Marketing Officer, Former Global Head of Marketing at DSM Nutritional Products

Shaking hands

From ingredient seller to innovation partner

When you are seeking to add more value to your B2B business, start asking yourself the following questions:

Where do you currently put your focus as a B2B business?

How to move to the next level of your customer relationships?

Knowing your starting point and the end goal helps to develop the right activities to adopt a more customer and consumer-centric approach within your organisation, and create long-term value for your business.

Become innovation partner

Navigating trends

Concept creation

Innovation pipeline

Teambuilding events

Training & teambuilding events to create an aligned organisation which speaks the same language with a customer & consumer-centric approach.

How can we help?

Are you a change-maker in your area? Do you want to become more value-driven? Contact us here and let us show you how we can create change together.