B2B2C building partnerships and long-term value
Successful B2B players in food & health move beyond just selling ingredients. The ultimate goal is to create long-term value for your business by becoming your customers’ innovation partners.
“The lasting impact of the FourFactors® is that it morphs the relationships you can build with customers from transactional/ consultative to ‘embedded’ in their -and therefore your- success.” – Wouter Claerhout, Chief Marketing Officer, Former Global Head of Marketing at DSM Nutritional Products
From ingredient seller to innovation partner
When you are seeking to add more value to your B2B business, start asking yourself the following questions:
Where do you currently put your focus as a B2B business?
How to move to the next level of your customer relationships?
Knowing your starting point and the end goal helps to develop the right activities to adopt a more customer and consumer-centric approach within your organisation, and create long-term value for your business.
Navigating trends
Understand how to identify the right trend for your portfolio, business and customers – based on our FourFactors® framework.
Concept creation
Create value-bringing concepts based on relevant trends and consumer insights, and create an emotional connection.
Innovation pipeline
Develop the right solutions for the right customers with the right ingredients with consumer-centric concepts that resonate with your B2B customers
Teambuilding events
Training & teambuilding events to create an aligned organisation which speaks the same language with a customer & consumer-centric approach.
How can we help?
Are you a change-maker in your area? Do you want to become more value-driven? Contact us here and let us show you how we can create change together.