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Are you ready to bring change to the food industry? We understand the challenges that come along the way and help you to get it right the first time.
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Meet Our Experts
We are a global team that works across all time zones with diverse cultures and academic backgrounds (from marketing & communication to nutrition). This allows us to understand the market on a global level, but we can also take a deep dive into specific topics and local cultures. We pull together the best team for you, delivering workshops of the highest quality, wherever you are.
Peter Wennström
Founder & Expert Consultant – Global
Malmö, Sweden
HMT founder and creator of the FourFactors® Brand Acceleration System. After having run client projects in 50+ countries worldwide including global cooperation with companies like Tetra Pak, Neste’ and DSM, with unparalleled experience in innovation, marketing and branding within the area of food and health. Special focus on the value creation from science to consumer.
peter@thehmt.com
Linkedin
Aurore de Monclin
Managing Partner & Head of Consulting – Europe
Paris, France
MSc. Food Science
Ex-Innovation Manager at Nestlé, with over 15 years of experience in healthy marketing, in more than 20 countries leading brand positioning and innovation projects for medical nutrition, food, beverage and ingredients.
aurore@thehmt.com
Linkedin
Brigitte Zeller
Senior Strategy APAC
French, based in Singapore
MBA from Schulich School of Business (York University Canada) and emlyon Business School (France).
25+ years extensive experience in international F&B business, branding & marketing and Innovation, gained through local, regional and global positions in top worldwide multi-nationals (Nestle, Unilever, Danone and Fonterra). For the last 20 years in 7 countries with different cultures, including 14 years in China.
brigitte@thehmt.com
Linkedin
Felicia Wennström
Head of Creative Department & Co-owner
Creative Director | Copywriter | Brand Strategy
Stockholm, Sweden
BA (Honors) in Marketing Communication from California Lutheran University, with a focus on Marketing and a minor in Journalism Writingy
Experienced Creative Leader in Food and Health Industries with over a decade of hands-on experience. Led the creative brand ID creation, and supported launch strategy of 11+ brands. Successfully guided one brand from concept to public listing. Possesses a deep understanding of marketing strategy, consumer behavior, and branding. Strong proficiency in crafting compelling narratives and effective written communication.
felicia@thehmt.com
Linkedin
Thanyathorn
Wongnitchakul
Insights Expert APAC
Bangkok, Thailand
BSc. Nutrition & Dietetics, Chulalongkorn University (Thailand), MSc. Health Food Innovation Management, Maastricht University (NL)
Specialized in health sciences, and food business to align consumer demands with food market trends & business opportunities. Focus on trend analysis, consumer behaviour research, and cultural-oriented products within the Asian market.
Marit Veenstra
Brand Strategist Europe
Dutch, based in Spain
BSc. Nutrition & Dietetics, Hanze hogeschool Groningen (NL), MSc. Health Food Innovation Management, Maastricht University (NL)
Specialized in health and sustainability marketing, benefit communication, innovative concept development, consumer behaviour research and food legislation to create purpose-driven brands with extensive expertise in food tech, nutraceuticals, and plant-based.
marit@thehmt.com
Linkedin
Sophie van Cooten
Insights Expert Europe
Dutch, based in Spain
BSc. Nutrition & Dietetics, Hogeschool Amsterdam, MSc. Health Food Innovation Management, Maastricht University
Specialized in nutrition in health and disease, consumer sciences, and entrepreneurship. Serving as the pivotal link between translating trends, data, and research to drive impactful brand strategies that make a positive change on both individuals and the environment.
sophie@thehmt.com
Linkedin
Elise Bijkerk
Expert Consultant B2C
Netherlands
Working 25 years in leadership positions in the food industry for companies like Danone, Nutricia and Arla Foods, She has worked for global brands like Aptamil, Activia and Arla as well as local and regional brands. Having worked in Spain, the Netherlands, Denmark, and Germany, Elise understands the different cultural codes of food. Special focus: Creating better food systems
Linn Karlsson
Design Lead
Malmö, Sweden
BA in Visual Communication and Design, Karlstad University, Degree in Packaging Design from Brobygrafiska
Experienced creative with over a decade of expertise in graphic design and art direction from design agencies throughout Sweden. Linns portfolio shows visual identities, packaging design and digital media spanning the food, health and branding sectors.
linn@thehmt.com
Linkedin
Our Partners
Consumer Insights Partner
Design Realisation Agency
Content Partners
Content Partners
Venture Studio & HMT Partners in China