Marit Veenstra

Brand Strategist Europe
Dutch, based in Spain

BSc. Nutrition & Dietetics, Hanze hogeschool Groningen (NL), MSc. Health Food Innovation Management, Maastricht University (NL)

Specialized in health and sustainability marketing, benefit communication, innovative concept development, consumer behaviour research and food legislation to create purpose-driven brands with extensive expertise in food tech, nutraceuticals, and plant-based.

marit@thehmt.com
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Felicia Wennström

Head of Creative Department & Co-owner
Creative Director | Copywriter | Brand Strategy
Stockholm, Sweden

BA (Honors) in Marketing Communication from California Lutheran University, with a focus on Marketing and a minor in Journalism Writingy

Experienced Creative Leader in Food and Health Industries with over a decade of hands-on experience. Led the creative brand ID creation, and supported launch strategy of 11+ brands. Successfully guided one brand from concept to public listing.

Possesses a deep understanding of marketing strategy, consumer behavior, and branding. Strong proficiency in crafting compelling narratives and effective written communication.

felicia@thehmt.com
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Sophie van Cooten

Insights Expert Europe
Dutch, based in Spain

BSc. Nutrition & Dietetics, Hogeschool Amsterdam, MSc. Health Food Innovation Management, Maastricht University

Specialized in nutrition in health and disease, consumer sciences, and entrepreneurship. Serving as the pivotal link between translating trends, data, and research to drive impactful brand strategies that make a positive change on both individuals and the environment. 

sophie@thehmt.com
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Peter Wennström

Founder & Expert Consultant – Global
Malmö, Sweden

HMT founder and creator of the FourFactors® Brand Acceleration System. After having run client projects in 50+ countries worldwide including global cooperation with companies like Tetra Pak, Neste’ and DSM, with unparalleled experience in innovation, marketing and branding within the area of food and health. Special focus on the value creation from science to consumer.

peter@thehmt.com
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Diana Piemari Cereda

Senior Strategist
Paris, France

ACME – Master of Science in Management of Arts, Culture, Media and Entertainment, Bocconi University.

An accomplished polyglot professional with over 10 years of experience, bringing a diverse background in marketing and innovation.

Strong academic foundation in Economics and Management (Bocconi, INSEAD) and extensive experience working with international F&B corporations and scale ups, guiding them through their innovation journeys and helping them adapt to evolving market demands and future trends. 

diana@thehmt.com
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Linn Karlsson

Design Lead
Malmö, Sweden

BA in Visual Communication and Design, Karlstad University, Degree in Packaging Design from Brobygrafiska

Experienced creative with over a decade of expertise in graphic design and art direction from design agencies throughout Sweden. Linns portfolio shows visual identities, packaging design and digital media spanning the food, health and branding sectors.

linn@thehmt.com
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Thanyathorn 
Wongnitchakul

Insights Expert APAC
Bangkok, Thailand

BSc. Nutrition & Dietetics, Chulalongkorn University (Thailand), MSc. Health Food Innovation Management, Maastricht University (NL)

Specialized in health sciences, and food business to align consumer demands with food market trends & business opportunities. Focus on trend analysis, consumer behaviour research, and cultural-oriented products within the Asian market.

thanya@thehmt.com
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Marc-Antoine Olive

Senior Advisor
APAC/Europe

Served in General Management, Marketing, Commercial roles for 20 years within Food corporates Danone, Pepsico, General Mills across 7 mature and emerging markets with focus on Europe and Asia.

Lead teams and business with  $500 million sales on global brands  Activia, Quaker, Yoplait, and Haagen-Dazs. As entrepreneur and investor, co-founded Feast Creative Foods and later Operating Partner at Feast Ventures VC, holding board memberships and advisory roles in the food and ag-tech sectors.

Strong consumer-first mindset combining strategic thinking with operational excellence, with key expertise on unlocking topline and bottom line performance, brand positioning strategy, brand mix renovation and innovation from line-extensions to disruptive new consumer needs.

marc-antoine@thehmt.com
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Brigitte Zeller

Senior Strategy APAC
French, based in Singapore

MBA from Schulich School of Business (York University Canada) and emlyon Business School (France). 

25+ years extensive experience in international F&B business, branding & marketing and Innovation, gained through local, regional and global positions in top worldwide multi-nationals (Nestle, Unilever, Danone and Fonterra). For the last 20 years in 7 countries with different cultures, including 14 years in China. 

brigitte@thehmt.com
Linkedin

Madeleine Wülk

Insight Consultant

German, based in Spain

Brings together a media-driven understanding of communication with a strategic mindset shaped by management and innovation studies. Passionate about turning ideas into impact, with a strong interest in forward-thinking business models and how brands can respond to change with clarity and intention. Grounded in research, sharpened through practical challenges, and shaped by professional and cultural experience across Germany, the UK, the Netherlands and Spain, always with a sharp eye for nuance and a collaborative, future-oriented approach.

madeleine@thehmt.com
Linkedin

Elise Bijkerk

Expert Consultant B2C
Netherlands

Working 25 years in leadership positions in the food industry for companies like Danone, Nutricia and Arla Foods, She has worked for global brands like Aptamil, Activia and Arla as well as local and regional brands.

Having worked in Spain, the Netherlands, Denmark, and Germany, Elise understands the different cultural codes of food. Special focus: Creating better food systems

elise@thehmt.com
Linkedin