News

Posted on 3rd June 20213rd June 2021 by Ida Mao

We are now officially launching HMT Creative as an extension of our services

This turns HMT into a one-stop-shop agency for international brand building in food and health. We take you from consumer trends to market entry strategies; from brand positioning to brand communication and design including advice on nutritional labeling and claims.

Posted on 25th May 202125th May 2021 by Ida Mao

Why are healthy agers so hard to catch?

The key to understanding healthy agers - understanding the myriad factors consumers must balance when considering ‘healthy ageing’ is the way to develop effective products and communication strategies. (Published on Vitafoods insights)

Posted on 4th May 20217th June 2021 by Ida Mao

Webinar:
This is NOT another Plant-Based webinar. It is about the Future of Food

On the 19th of May, we co-hosted this webinar together with the market experts Gira. Did you miss it? No worries, you find the Webinar Recording here. About the webinar: Our ambition is to combine our joint global market and consumer insight expertise to give you the bigger picture beyond Plant-based and support you in how to deliver sustainable […]

Posted on 22nd April 20212nd May 2021 by Ida Mao

The 4 Rules for a Lifestyle Brand

Rules of play on building a strong Lifestyle brand à la Oatly - win the lifestyle consumers and cut through the clutter!

Posted on 13th April 202115th April 2021 by Ida Mao

Oatly’s repositioning story:
the 3 secrets behind the brand success

Did you know that Oatly was a brand that was initially playing in functional foods? In 2012 HMT Repositioned Oatly, setting the base for a Oatly to grow into a successful global brand. Oatly shows a great example that success doesn’t come by chance. It starts by the creation of a solid strategic platform. We will show you how we helped Oatly with their repositioning and how this approach can help YOU.

Posted on 11th April 202111th April 2021 by Ida Mao

Peter Wennström guests Vitafoods Insights’ Podcast – Pandemic accelerates healthy ageing market opportunity

Peter Wennström shares his insights on the topic and why he believes the pandemic is a Game Changer in terms of accelerating interest in supporting lifelong wellness.

Posted on 30th March 202130th March 2021 by Ida Mao

Nutritional Myths’ Role in Accelerating Trends

Trends accelerate, whereby trends shift from being a lifestyle niche towards the new normal in the mass market. The speed with which trends accelerate depends on many factors, with the COVID-19 outbreak being a great example of how rapidly this can happen. It appears that nutritional myths play a crucial role in accelerating trends, as they can provide consumers with the emotional comfort they seek in such uncertain times. Curious to know more?

Posted on 5th March 20215th March 2021 by Ida Mao

Meet at the crossroads: How to hit the market running with on-trend innovations

NutraIngredients published a great article by Nikki Hancocks about our annual Global GameChangers 2021 Report: 'Fast Forward to the Mass Market'

Posted on 21st February 202124th February 2021 by Ida Mao

Join our free webinar “Plant-based…so what?”

Join our free webinar on Wednesday the 10th of March to learn where to play and how to win in the fast forwarding plant-based market by understanding the consumer triggers and barriers.