News

The 4 Rules for a Lifestyle Brand

Rules of play on building a strong Lifestyle brand à la Oatly - win the lifestyle consumers and cut through the clutter!

Oatly’s repositioning story:
the 3 secrets behind the brand success

Did you know that Oatly was a brand that was initially playing in functional foods? In 2012 HMT Repositioned Oatly, setting the base for a Oatly to grow into a successful global brand. Oatly shows a great example that success doesn’t come by chance. It starts by the creation of a solid strategic platform. We will show you how we helped Oatly with their repositioning and how this approach can help YOU.

Nutritional Myths’​ Role in Accelerating Trends

Trends accelerate, whereby trends shift from being a lifestyle niche towards the new normal in the mass market. The speed with which trends accelerate depends on many factors, with the COVID-19 outbreak being a great example of how rapidly this can happen. It appears that nutritional myths play a crucial role in accelerating trends, as they can provide consumers with the emotional comfort they seek in such uncertain times. Curious to know more?

Meet at the crossroads: How to hit the market running with on-trend innovations

NutraIngredients published a great article by Nikki Hancocks about our annual Global GameChangers 2021 Report: 'Fast Forward to the Mass Market'

Join our free webinar “Plant-based…so what?”

Join our free webinar on Wednesday the 10th of March to learn where to play and how to win in the fast forwarding plant-based market by understanding the consumer triggers and barriers.

Webinar Recording: Fast Forward to the Mass Market:
Where to Play and How to Win in 2021?

Click in to see webinar summary and recording.

Plant-based Food: The Evolution of a Trend and Marketing in the Mainstream

Cultural analysis from HMT ConsumerLab in collaboration with Lund University
by Svea Anstis

Nutritional Myths: How they spread and why we can’t let go of them

Cultural analysis from HMT ConsumerLab in collaboration with Lund University
By Kübra Camur

Online FourFactors®️ Training with 20 SME’s
via Thailand Food Innopolis

In August we helped 20 Thai SME’s to develop their strategic road-mapping so that they can get a head start with our FouFactors® Methodology.

HMT ConsumerLab has joined Instagram!

Follow HMT insight team on instagram @thehmtab ! By following you’ll always be able to stay updated on the latest trends, what they are doing on a daily basis, and how the insights team can help you with your branding.