News

The Green Dairy (part of Bofood AB) Brand Identity:
How we bridge brand equity through design

“When creating the brand identity for The Green Dairy we worked to bridge the brand equity into creative expressions and design based on the brand positioning, its target audience and market entry strategy established by HMT’s strategy team.” ——Felicia Wennström, CD and head of HMT Creative

Healthy believers: Stories that sell

Storytelling is an effective way to reach healthy believers – consumers with a strong belief about food’s importance to health – and motivate them to choose your product. But how do you tell a story?

Healthy believers: 4 types of health conscious consumers

Healthy believers – consumers with a strong belief in the importance of healthy food and drink – are for many food producers a growing and profitable customer segment. Let’s explore them in-depth.

What we learned in 2019: Foods must talk!

The new generation of consumers is made aware daily that every consumption choice they make is connected to a consequence

Where have all our dairy clients gone?

The game has changed for the dairy industry as milk is no longer the health icon it used to be

Why should mass-market players not be afraid to have a smaller, more innovative “start up” brand within their portfolio?

by Aurore de Monclin

HMT GameChanger Report 2020 featured in NutraIngredients

NutraIngredients’ editor Nikki Hancocks wrote an insightful article about HMT’s Global GameChangers 2020 Report —— why you need this special report in order to be updated on the newest trends and the key strategies for success. “Here are the newest trends and the key strategies for success! …Health and wellness brand strategy and innovation consultancy HMT […]