Download Triggers & Barriers for Mass Market Entry Report

This report is for start-ups and scale-ups in food & health who want to understand how to grow their brand from a niche position into the mass market. It is based on research in collaboration with Lund University that identified the crucial consumer triggers and barriers in the mass market, combined with our global experience of the most critical failure factors in the evolution from a startup to a successful branded business – the crossroads between lifestyle niche and mass market.