Global Brand Positioning Expertsin Food & Health

How can we help?

WHO WE ARE?

We are Global Brand Positioning Experts in Food & Health. We help you find the global trends for international growth and guide
you to a successful choice of strategy, brand position, and brand execution. We have worked with all food, beverage, and supplement categories
and have global experience from more than 60 countries and six continents. Therefore we know the success factors; we have seen the pitfalls and
we have gathered the best practices and key learnings. This is why we can help you make the right decisions, faster and better than any other agency.

We will tell you WHAT is happening,
WHY it is happening and most importantly
HOW you can make this happen for your brand with the help of FourFactors®.

How can we help?

Consultancy

Strategic Consulting

Strategic Consulting

  • Trend Analysis + Consumer Insights
  • Category Direction
  • Market Entry Strategy
  • Brand Positioning
  • Concept Development
  • Regulatory & Nutritional Expertise

FourFactors Training

FourFactors Training

  • Learn how to make the health trends support your brand by understanding the innovation lifecycle of health?
  • Learn how to choose the right market entry strategy for a health innovation?
  • How to position a brand with a health proposition?
Inspiration

Creative Execution

Creative Execution

  • Creative Concepts & Conceptualisation
  • Brand Identity
  • Package Design (with Regulatory & Nutritional Expertise)
  • Advertising
  • Activation Strategy & Marketing Plan

Latest News

2021 lookback

Our HMT experts’ food & health 2021 highlights

Our experts are looking back to this year, filled with projects with global customers in food & health and share their highlights.

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Free From, Functional Food Expo

Insights from Free From, Functional Food Expo in Amsterdam by Our Strategy & Insight Consultant Marit Veenstra.

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How to turn FOOD TECH into FOOD SUCCESS
In 10 easy steps

How can you create a bridge between new technologies and consumers? How can you turn breakthrough science into a game changing brand?

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WEBINAR: from Food Tech to Food Success
how to turn breakthrough science to game changing brands

So how can you create a bridge between new technologies and consumers? How can you turn breakthrough science into a game changing brand? In our upcoming webinar we will show you exactly how - in 10 easy steps.

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5 trends in sports nutrition and
how to make them work for your Brand (with actual examples!)

Sports nutrition market entry strategies need to be hyper- tailored to your key segment in order to make your innovation a success. The HMT can help you get from science to market and in this article we highlight 5 trends mapped out across the consumer maturity stages and how to make them yours.

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