We are the healthy marketing team. Your expert partner in food and health branding and innovation, since 2007.
We tell you
What is happening? / Trends & Insights
Where to play? / Strategy & Innovation
And How to win? / Brand & Design
Better targeted. Faster to market.
More than 8 out of 10 nutrition innovations fail in their first year.
Not because the science was wrong. Science creates credibility. Brand creates connection. Consumer defines success – because the value chain starts in the mind of the consumer at the point of purchase. That’s the insight behind our proprietary FourFactors® Brand Acceleration System: the framework that brings science, ingredients and benefits to the consumer. Proven over 20+ years, in 60+ countries, with organizations like Tetra Pak, Nestlé and DSM-firmenich, across B2B & B2C.
Our recent work
“We had world class science, but we didn’t know how to tell our story to create the value we saw in the company.”
– Björn Öste, co-founder Oatly, Sweden
