The leading international brand-building agency in food & health. We offer strategy consulting, training and creative services, to create brands that drive change and lead the movement in their categories. We bring our clients the benefit of getting better targeted brands and innovations, faster to market. We make this happen by using our proprietary FourFactors® methodology together with our international expert team and our global experience in food & health marketing both in B2B and B2C.
We will tell you WHAT is happening, WHY it’s happening, and most importantly
HOW to make it happen for your brand.
4 trends in chocolate
Celebrating World Chocolate Day, we researched what is new in this quintessentially indulgent treatRead More
Trends in Sports Nutrition
(…and how to know which one to select for your brand)
By Maria Pavlidou, senior strategy consultant and partner at the HMT. With summer already in full swing on many parts of the world, our team has been enjoying a lot of time outdoors and we this got us talking about our favorite spots. Since we are marketing geeks, inevitably this led to another discussion about […]Read More
5 LEARNINGS FROM THE LATEST FOOD TECH EVENTS
We wanted to find out what are the learnings from Future Food Asia in Singapore and Big Meet in Sweden, and what are the similarities and differences between the two different regions. And of course, what does it all mean for the future of food?Read More
Permissible indulgence driving innovation in Free From product development
Insights from the Free From Conference in BarcelonaRead More
HMT Insights from PLMA
Insights from PLMA’s annual “World of Private Label” International Trade Show in Amsterdam, brought by our senior B2B Consultant Koen Jacobs and our project manager & junior strategist Marit Veenstra.Read More