We are the healthy marketing team. Your expert partner in food and health branding and innovation, since 2007.
We tell you
What is happening? / Trends & Insights
Where to play? / Strategy & Innovation
And How to win? / Brand & Design
Better targeted. Faster to market.
More than 8 out of 10 nutrition innovations fail in their first year. Not because the science was wrong.
Not because the science was wrong. Science creates credibility. Brand creates connection. Consumer defines success – because the value chain starts in the mind of the consumer at the point of purchase. That’s the insight behind our proprietary FourFactors® Brand Acceleration System: the framework that brings science, ingredients and benefits to the consumer. Proven over 20+ years, in 60+ countries, with organizations like Tetra Pak, Nestlé and DSM-firmenich, across B2B & B2C.
Our recent work
“We had world class science, but we didn’t know how to tell our story to create the value we saw in the company.”
– Björn Öste, co-founder Oatly, Sweden
