Download now:
From Pandemic to Mindemic Report

The purpose of this report is to highlight post-pandemic health concerns beyond immunity. We reveal new consumer data that shows a clear gap between health concerns and supplement usage. Businesses in dietary supplements can tap into this opportunity to address these concerns and boost awareness.

Don’t let consumers leave the supplement shelf empty-handed

The dietary supplement category present great opportunities for growth and yet it leaves consumers confused by an overwhelming choice. The focus on product attributes and lack of clear and differentiating branding creates a difficulty for consumers to know what to choose. We help to simplify this for you.

The key challenge is therefore how to better differentiate in a crowded market with a brand or with an innovation that is targeting the right consumers.

Here are 3 steps you can take to improve your success rate:

Step 1: catch the right trends in your market: Be clear on which trends you should consider for your innovation or positioning by understanding whether these are niche, emerging or embedded. You can use the innovation lifecycle to plot these trends.

Step 2: Target the right consumer: Understand which consumer you want to target and what they seek from your brand/innovation on a rational and emotional level.

Step 3: Position your brand or innovation correctly: From the consumer understanding you will be able to select the right benefits and more importantly clarify what you bring to the marketplace: an expert solution to fit a condition; a new belief; a solution to fit my daily routine; or the new gold standard.

5 Top Global Health Trends: Understand what is on top of consumers’ minds and stay ahead with insights into the latest health trends shaping consumer behavior. Discover how these trends are influencing dietary supplement preferences and market dynamics.

International Product Examples: Explore a diverse range of dietary supplement examples from around the globe. Gain inspiration from successful products that have effectively addressed evolving consumer health concerns.

Unique ITC Consumer Data to highlight the most significant gaps between consumer health concerns and their current supplement usage.

FourFactors®: Get a sneak peek into HMT’s proprietary methodology FourFactors® Brand Acceleration System which comes with a practical toolbox. Plus you will find an invitation to the Mastercourse on how to get better-targeted innovations, faster to market. 

What’s inside the report?

Watch the webinar How to Win in Dietary Supplements now on demand!

The dietary supplement category presents great growth opportunities and yet it leaves consumers confused by an overwhelming choice. The focus on product attributes and lack of clear and differentiating branding creates difficulty for consumers to know what to choose.

Our webinar tackles this challenge, providing strategies to stand out in a crowded market and ensure consumers find what they need! What you will learn:

1. Identifying Growth Opportunities: Explore five key growth opportunities within the dietary supplement market.

2. Insights from Industry Transparency Centre (ITC): Gain access to unique consumer data from the Industry Transparency Centre, offering valuable insights into consumer health concerns and supplement usage.

3. FourFactors® of Success: Learn how to leverage the HMT FourFactors® Toolbox to enhance your success rate. Understand how to identify trends, target the right consumer, and effectively position your brand or innovation in the market.

Featuring expert speakers:

• Aurore de Monclin, Senior Partner, Healthy Marketing Team

• Len Monheit, CEO, Industry Transparency Center

Watch now by clicking here.