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From Pandemic to Mindemic Report
The purpose of this report is to highlight post-pandemic health concerns beyond immunity. We reveal new consumer data that shows a clear gap between health concerns and supplement usage. Businesses in dietary supplements can tap into this opportunity to address these concerns and boost awareness.
Don’t let consumers leave the supplement shelf empty-handed
The dietary supplement category present great opportunities for growth and yet it leaves consumers confused by an overwhelming choice. The focus on product attributes and lack of clear and differentiating branding creates a difficulty for consumers to know what to choose. We help to simplify this for you.
The key challenge is therefore how to better differentiate in a crowded market with a brand or with an innovation that is targeting the right consumers.
Here are 3 steps you can take to improve your success rate:
Step 1: catch the right trends in your market: Be clear on which trends you should consider for your innovation or positioning by understanding whether these are niche, emerging or embedded. You can use the innovation lifecycle to plot these trends.
Step 2: Target the right consumer: Understand which consumer you want to target and what they seek from your brand/innovation on a rational and emotional level.
Step 3: Position your brand or innovation correctly: From the consumer understanding you will be able to select the right benefits and more importantly clarify what you bring to the marketplace: an expert solution to fit a condition; a new belief; a solution to fit my daily routine; or the new gold standard.
5 Top Global Health Trends: Understand what is on top of consumers’ minds and stay ahead with insights into the latest health trends shaping consumer behavior. Discover how these trends are influencing dietary supplement preferences and market dynamics.
International Product Examples: Explore a diverse range of dietary supplement examples from around the globe. Gain inspiration from successful products that have effectively addressed evolving consumer health concerns.
Unique ITC Consumer Data to highlight the most significant gaps between consumer health concerns and their current supplement usage.
FourFactors®: Get a sneak peek into HMT’s proprietary methodology FourFactors® Brand Acceleration System which comes with a practical toolbox. Plus you will find an invitation to the Mastercourse on how to get better-targeted innovations, faster to market.