New Position & Look for Concordix 

From one of many supplement formats to a new supplement technology!

The Concordix Supplement technology was easily misunderstood as another ”chewable” supplement format that risked drowning in the commodity space of chews, gels and gummies. What was also Challengeing was the risk of copycats who saw the potential in the new supplement technology. Moved from focusing on the format to taking the position as the First Supplement designed for Your Body. Thus taking the leadership for a new era of body friendly supplements developed in concordance with your body.

Our Methodology

The Brand Torch: “Defining the Position and Expression of a Purpose-Driven Brand” is HMT’s proprietary brand definition model, symbolizing the two parts of the Brand Positioning Blueprint: the solid handle as the stable position and the flame as the inspiring expression. Both are entrusted to the CEO by the board. The source of the brand, where its values and ethics reside, is what fuels the torch, making it crucial to anchor this in the corporation.

FourFactors® Brand Acceleration System
FourFactors® Brand Torch
Nutrition-Driven Category Pillars