Animal probiotics & OnlyGood

Complete visual identity, branding & web shop for Animal Probiotics and the sub brands OnlyGoodDog, OnlyGoodHorse & OnlyGoodCat

Brand platform and visual identity for Animal Probiotics.

We’ve moved the brand’s position from pharmaceutical to a lifestyle brand. OnlyGoodDog, OnlyGoodHorse and OnlyGoodCat are daily probiotics for your best friends.

The visual identity is inspired by bacteria and cells where playfulness meets science and above all quality. In order to communicate the heavy research we are using playful illustrations and pictograms that make the facts more available. OnlyGoodDog is the challenger who meets the customer between research and consumption.