Local meal salad brand concept & pack design

The InSeasons™ salad concept, by Nordmark & Vänner, was initiated with the vision to increase Swedish vegetable consumption. The idea was to increase the awareness of seasonal Swedish-grown vegetables and to create a new standard for fresh meal solutions with locally grown crops sourced from local growers. We supported Vidinge Grönt with the creation of the brand concept, packaging design and in-store fridge design. In addition, we created the copy and communication platform including a social media plan and photography to support the launch.