Re-design / Packaging design
WhatIF Foods Ltd
Singapore & US
2021/2022
WhatIF… we did Pack design.. & then a comms platform for US launch…
WhatIF Foods is the new plant-based milk serving the RE-generation. A product sprung from the company’s regenerative initiative and made from the regenerative Bambara Nut replenishing the soils of Ghana.
Comms platform for WhatIF US activation & launch
For the US activation project we took the brand even furher, as it needed a next level comms platform to enter the streets of NYC.
The new comms strategy brought WhatIF Foods from plant-based, to planet-based, and set a Big new” Big Idea” for Communication: “WhatIF… We Reimagine Change…”.
![](https://www.thehmt.com/uploads/2023/07/whatif-featured-1001x1024.jpg)
![](https://www.thehmt.com/uploads/2023/06/whatif-1.png)
![](https://www.thehmt.com/uploads/2023/07/22022-whatif-dieline-awards-case-image-4.jpg)
![](https://www.thehmt.com/uploads/2023/07/22022-whatif-dieline-awards-case-image-5.jpg)
![](https://www.thehmt.com/uploads/2023/07/22022-whatif-dieline-awards-case-image-6.jpg)
![](https://www.thehmt.com/uploads/2023/07/image-4.jpg)
![](https://www.thehmt.com/uploads/2023/07/image-5.jpg)
![](https://www.thehmt.com/uploads/2023/07/image-11.jpg)
![](https://www.thehmt.com/uploads/2023/07/image-9.jpg)
![](https://www.thehmt.com/uploads/2023/07/22022-whatif-dieline-awards-case-image-10.jpg)
![](https://www.thehmt.com/uploads/2023/07/image-10.jpg)
![](https://www.thehmt.com/uploads/2023/07/image-50.jpg)
![](https://www.thehmt.com/uploads/2023/07/image-51.jpg)
![](https://www.thehmt.com/uploads/2023/07/group-63-575x1024.jpg)
How can we help?
Are you a change-maker in your area? Do you have a similar challenge? Contact us here and let us show you how we can create change together.