Felicia Wennström

Managing Director | Creative Director & Brand Strategist
Stockholm, Sweden

BA Honors in Marketing Communication from California Lutheran University, with a focus on Marketing and a minor in Journalism

A global expert in Functional Food, Health and Nutrition Branding, leading HMT – Healthy Marketing Team in helping the world’s most innovative health brands grow with clarity and confidence. Combines strategic vision with creative direction to shape positioning, storytelling and market launches for international brands, including one successfully taken from concept to public listing.

Transforms complex ideas into clear, compelling stories that connect science, purpose and emotion. Trusted by innovators and leaders for blending creativity with strategic insight.

felicia@thehmt.com
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Marit Veenstra

Brand & Innovation Strategist
Dutch, based in Spain

BSc. Nutrition & Dietetics, Hanze hogeschool Groningen (NL), MSc. Health Food Innovation Management, Maastricht University (NL)

Experienced Brand & Innovation Strategist in Food, Health, and Nutrition with experience across 50+ brands in 20+ countries. Specialized in translating nutrition & science into consumer-relevant innovations and integrated brand strategies. Recognized thought leader contributing expertise at global conferences including Vitafoods, Food Ingredients Europe, and the Active Nutrition Summit. Committed to delivering brands & innovations that matter for consumers and industry.

marit@thehmt.com
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Madeleine Wülk

Brand Strategist
Germany

MSc. Innovation Management, Universidad Carlos III de Madrid

Brings together a media-driven understanding of communication with a strategic mindset shaped by management and innovation studies. Passionate about turning ideas into impact, with a strong interest in forward-thinking business models and how brands can respond to change with clarity and intention. Grounded in research, sharpened through practical challenges, and shaped by professional and cultural experience across Germany, the UK, the Netherlands and Spain, always with a sharp eye for nuance and a collaborative, future-oriented approach.

madeleine@thehmt.com
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Peter Wennström

Chairman & Founder | FourFactors® Expert Global
Malmö, Sweden

HMT founder and creator of the FourFactors® Brand Acceleration System. After having run client projects in 50+ countries worldwide including global cooperation with companies like Tetra Pak, Neste’ and DSM, with unparalleled experience in innovation, marketing and branding within the area of food and health. Special focus on the value creation from science to consumer.

peter@thehmt.com
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Linn Karlsson

Design Lead
Malmö, Sweden

BA in Visual Communication and Design, Karlstad University, Degree in Packaging Design from Brobygrafiska

Experienced creative with over a decade of expertise in graphic design and art direction from design agencies throughout Sweden. Linns portfolio shows visual identities, packaging design and digital media spanning the food, health and branding sectors.

linn@thehmt.com
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Thanyathorn 
Wongnitchakul

Insights Expert APAC
Bangkok, Thailand

BSc. Nutrition & Dietetics, Chulalongkorn University (Thailand), MSc. Health Food Innovation Management, Maastricht University (NL)

Specialized in health sciences, and food business to align consumer demands with food market trends & business opportunities. Focus on trend analysis, consumer behaviour research, and cultural-oriented products within the Asian market.

thanya@thehmt.com
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Mike Danielson

Strategic Commercialization Advisor & Industry Brand Builder
Minneapolis, USA

Commercialization leader with 35+ years of experience launching and scaling health and nutrition innovations. Specialized in bridging science-driven innovation and consumer demand. Proven track record of building iconic ingredient brands including LycoMato, CoroWise, Wellmune, Sunfiber, and MegaNatural BP. Skilled in B2B and B2C brand strategy, DTC and Amazon channel development, and multi-path brand architecture. Currently acts as a fractional CMO & strategist for ingredient innovators and health platforms, bringing hands-on leadership to commercialization and brand building.

mike@thehmt.com
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Ingvar Wirfelt

Expert Advisor EU/USA | Commercial Marketing & Sales
Malmö, Sweden

Seasoned commercial and marketing executive with deep expertise in the European and U.S. health and supplements industry. Former Marketing Director at Probi AB and Midsona Sweden, with a strong track record of accelerating growth and leading key accounts across global brands. Skilled in navigating regulatory frameworks, commercialization and international business development, with first-hand experience in both U.S. and European markets. Dedicated to unlocking commercial opportunities and driving sustainable growth for ingredient suppliers and consumer health brands.

ingvar@thehmt.com
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Brigitte Zeller

Senior Strategy APAC
French, based in Singapore

MBA from Schulich School of Business (York University Canada) and emlyon Business School (France). 

25+ years extensive experience in international F&B business, branding & marketing and Innovation, gained through local, regional and global positions in top worldwide multi-nationals (Nestle, Unilever, Danone and Fonterra). For the last 20 years in 7 countries with different cultures, including 14 years in China. 

brigitte@thehmt.com
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Marc-Antoine Olive

Senior Advisor
APAC/Europe

Served in General Management, Marketing, Commercial roles for 20 years within Food corporates Danone, Pepsico, General Mills across 7 mature and emerging markets with focus on Europe and Asia.

Lead teams and business with  $500 million sales on global brands  Activia, Quaker, Yoplait, and Haagen-Dazs. As entrepreneur and investor, co-founded Feast Creative Foods and later Operating Partner at Feast Ventures VC, holding board memberships and advisory roles in the food and ag-tech sectors.

Strong consumer-first mindset combining strategic thinking with operational excellence, with key expertise on unlocking topline and bottom line performance, brand positioning strategy, brand mix renovation and innovation from line-extensions to disruptive new consumer needs.

marc-antoine@thehmt.com
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Elise Bijkerk

Expert Consultant B2C
Netherlands

Working 25 years in leadership positions in the food industry for companies like Danone, Nutricia and Arla Foods, She has worked for global brands like Aptamil, Activia and Arla as well as local and regional brands.

Having worked in Spain, the Netherlands, Denmark, and Germany, Elise understands the different cultural codes of food. Special focus: Creating better food systems

elise@thehmt.com
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