According to Future Market Insights, the global sports nutrition market has a forecasted CAGR of 9.3% from 2021 to 2031. It is evident that there are opportunities in the field but not every trend is right for every brand. With 80% of new product launches failing within 12 months, especially in times of recession, it is crucial to know the space which a brand occupies in the mind of the consumer and which innovation will be accepted when coming from it. The new research, in collaboration with Maastricht University, is looking at trends and innovation opportunities per consumer segment.
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