The globally leading system for consumer & brand driven innovation in food & health
How to become a winner in the healthy marketing game?
80% of new product launches fail within 12 months. We’ll show you how easy it is to improve the hit rate by learning the FourFactors® of Success.
Peter Wennström has developed the FourFactors® of Success to give you a practical ‘back of an envelope’ checklist that takes the guesswork out of food and health marketing.
Factor 1: Need the Product?
Who? When? Why?
Factor 1: Need the Product?
Who is the product intended for? When will they consume it? Why will they consume it? This factor is the basic propostion for the whole brand.
Factor 2: Accept the Ingredient?
Awareness, Interest, Trend
Factor 2: Accept the Ingredient?
What is the level of consumer awareness of and interest in your ingredients? Which trends may help stimulate interest in and demand for your kind product or its ingredient?
Factor 3: Understand The Benefit?
Physical, Intellectual, Emotional
Factor 3: Understand The Benefit?
How well does your target consumer understand the benefit your brand offers? The three levels of benefits – physical, intellectual and emotional – are vital to make your brand successful.
Factor 4: Trust The Brand?
Identity & History, Promise, Image
Factor 4: Trust The Brand?
This is the key factor for understanding why some brands have been successful and others haven’t. The brand must be a credile provider of the benefit it promises to offer.
The FourFactors® Brand Acceleration System
The FourFactors® Brand Acceleration System is an interactive, actionable, and inspiring framework for consumer and brand driven co-innovation. It has been successfully applied in more than 60 countries on 6 continents.
Fuelled by global best practices and case studies and facilitated by experienced HMT senior consultants, the FourFactors® Brand Acceleration System:
- Connects trends with categories, brands and consumers in one visual model that helps you to find the sweet spot for innovation.
- Facilitates step-by-step decision making
- Creates actionable results
- Creates team alignment and serves as one language across functions
The FourFactors® is today the globally leading tool for consumer and brand driven innovation in nutrition, health and wellness.
Learn More About The FourFactors®
Latest News
Peter Wennström guests Vitafoods Insights’ Podcast – Pandemic accelerates healthy ageing market opportunity
Peter Wennström shares his insights on the topic and why he believes the pandemic is a Game Changer in terms of accelerating interest in supporting lifelong wellness.
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Nutritional Myths’ Role in Accelerating Trends
Trends accelerate, whereby trends shift from being a lifestyle niche towards the new normal in the mass market. The speed with which trends accelerate depends on many factors, with the COVID-19 outbreak being a great example of how rapidly this can happen. It appears that nutritional myths play a crucial role in accelerating trends, as they can provide consumers with the emotional comfort they seek in such uncertain times. Curious to know more?
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Meet at the crossroads: How to hit the market running with on-trend innovations
NutraIngredients published a great article by Nikki Hancocks about our annual Global GameChangers 2021 Report: 'Fast Forward to the Mass Market'
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Join our free webinar “Plant-based…so what?”
Join our free webinar on Wednesday the 10th of March to learn where to play and how to win in the fast forwarding plant-based market by understanding the consumer triggers and barriers.
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Webinar Recording: Fast Forward to the Mass Market:
Where to Play and How to Win in 2021?
Click in to see webinar summary and recording.
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