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We have a global team of HMT expert branding consultants with global experience and global networks,
and we are here to help you create game-changing brands.

Peter Wennström - Founder & Senior Strategy Consultant - Global

Peter is the founder and lead consultant at HMT. With over 25 years of experience in international brand management and consultancy in nutrition, health and wellness, he set up HMT in 2007 with the mission to bring healthier brands and healthier business to its customers in the global nutrition industry.

Peter is regarded as one of the world’s leading experts in food and health marketing. He has authored several books and industry guides on the subject, including the latest FourFactors® for Growth Market Success book with the combined experiences of HMT’s senior consultants.

Aurore de Monclin - Managing Partner & Senior Strategy Consultant - Global

With over 15 years of experience in healthy marketing, and having worked in more than 20 countries from US to Kazakhstan, leading brand positioning and innovation projects for medical nutrition, food, beverage and ingredient clients, Aurore brings global perspective and practical expertise on how to understand customers’ health needs and develop better targeted brands, faster to market.

She developed a passion for nutrition, health & wellness as Innovation Manager at Nestle, working on strategic initiatives to deliver the company’s Health & Wellness Ambition for the UK market. Aurore holds a Masters Degree in Food Science Management and Marketing from the leading global food institute Agro Paristech.

MARIA PAVLIDOU - Partner Marketing Communications & Senior strategy consultant - Global

Maria is a passionate marketer with more than 14 years of experience in marketing & communications in both multinational and local companies, always in the area of health and nutrition, in B2C and B2B space.

Prior to joining HMT, Maria held key marketing and leadership roles at Danone, Novartis Consumer Health and DSM. She defines herself as a ‘consumer advocate’, championing that consumer perspective throughout her professional career.

Maria´s expertise varies from messaging and communication to branding and positioning. To add to that, she is passionate about all things digital and currently responsible, amongst other things, for HMT’s own content, digital channels and communications to the world.

She is Greek by origin but has lived in the Netherlands, then in Switzerland and she is currently based in sunny Barcelona.

Brigitte Zeller - Senior Strategy Consultant - APAC

Brigitte has built 25+ years extensive experience in international F&B business, branding & marketing and Innovation, gained through local, regional and global positions in top worldwide multi-nationals (Nestle, Unilever, Danone and Fonterra). For the last  20 years  in 7 countries with different cultures , including  14 years in China.

She started in Danone where she held various marketing and category business roles, then joined Unilever as VP Marketing Lipton Asia in China to transform and accelerate Lipton brand to appeal to millenniums across the APAC region thanks to  lifestyle Lipton milk teas and wellness teas.

In Nestle Greater China, she acquired a broad range of expertise across various dairy, beverages, coffee , food , ice cream, confectionery, plant-based and science based nutrition thanks to leading roles in Insights, Brand & Category building and Corporate innovation for China JV and Nestle brands. And in Fonterra she was leading the Consumer Brand Global brands Innovation pipeline, leading and supporting markets from Asia to Chile on their dairy-based agenda from infant nutrition to Healthy Aging.

Brigitte has a MBA from Schulich School of Business (York University Canada) and emlyon Business School (France).


Deepak has had the opportunity to touch & improve lives of over a billion consumers in Asia Pacific, India, Middle East & Africa through Innovation in FMCG Foods during his career over last 3 decades.

Deepak started his career with Unilever, involved in setting up a greenfield R&D site, enabling Unilever India’s foray into Foods business in a big way, to reach $250 million in his 12 years’ stint

Deepak worked with GSK Consumer Healthcare for 17 years in various positions with increasing responsibilities in India, UK and Singapore, was heading Global Family Nutrition R&D, was instrumental in delivering unprecedented business growth through compelling nutritional claims.

Deepak has held senior leadership roles with General Mills for Asia, Middle East & Africa and with CJ Cheiljedang in South Korea. Deepak has set up DG Associates, a consulting firm in Singapore and had also been previously associated with HMT for APAC as Partner & Expert Consultant.

His expert domain is in consumer insight-based innovation & driving innovation for accelerated business growth. With deep commercial acumen, Deepak has proven track record of strategic partnership with business leaders for driving significant growth and globalize nutrition brands and categories.

He is also passionate about Performance coaching and is a certified performance & corporate resilience coach.

Bel Lavratti - Senior Strategy Consultant - South America

Bel Lavratti is a creative strategist helping people and brands define, plan, and build their purpose. As HMT Senior Consultant, she helps our clients get clarity on their strategic direction, define action plans for their brands, and tell their stories confidently.

With over 15 years of experience in marketing, she has a background in the creative and cultural industries and brings a unique skill set to our team.

Bel was born and raised Brazilian but became a citizen of the world after living in 5 different countries and learning 3 languages (working on one more now). Currently based in Switzerland, she is our main bridge with our LATAM clients and partners.

She has co-authored the e-book The FourFactors® for Growth Market Success, contributing with her learnings from her work in Latin America.

Bel is passionate about helping projects that matter get the voice they deserve.

Felicia Wennström - Head of HMT Creative

Felicia’s expertise spans from benchmarking of trends & conceptualisation of ideas, to copy writing and social media marketing. Her creativity and ambitions come well at hand as part of our HMT Creative team, where she is  is responsible for creative directions and content creation.

Holding a BA in Marketing Communication from California Lutheran University, Felicia has been working as PR and marketing manager for restaurants, online magazines, and clothing brands in USA. She also worked as Creative Project Manager at Oatly and founded the creative design agency Becktor/Wennström.

Felicia is a strong believer that food marketing and branding is much more than just a product on a shelf. Just as every person has their own unique story to tell so does the product.

Ida Mao - Project Manager & Junior Strategist

Ida is an explorer, creator and dot-connector stimulated by people and creativity. She believes that behind every successful brand, there is a deep understanding of human stories and motivations, and she is obsessed with adding the human touch to brands and services.

She is passionate about finding patterns, discovering unmet needs and analyzing the big picture. And her creativity adds a frisky touch to her work. Over 10 years of painting has made visual thinking her second language for communication. And now she has extended her canvas to branding, marketing and digital platforms.

Marit Veenstra - Project Manager & Junior Strategist

With a background in Nutrition & Dietetics and a master’s degree in Health Food Innovation Management, Marit has developed her expertise in the field of healthy food, innovative product development, consumer behaviour, project management and food legislation.

Food has always been her inspiration and her greatest passion. This is reflected in her food blog, where she makes recipes and writes blogs about nutrition in relation to lifestyle. As a result, she is always up to date with the latest food trends and new innovative products.

Thanyathorn Wognitchakul - Insight Consultant

Thanya holds a master degree in Health Food Innovation Management and has an experience in clinical nutrition, particularly diabetes, heart disease and obesity.

With the combination of notions in health sciences and food business, she has a great insight of how to find the sweet spot between consumer needs and food markets.  She specifically focuses on consumer behaviour research, trend analysis and cultural-oriented products, especially within the Asian market. She is particularly interested in the area of plant-based products, with a focus on the dairy-alternative market where she has done an extensive research.

Thanya is currently based in Bangkok, Thailand. After living and travelling in different European countries, she is able to connect the dots between Western and Eastern consumer products.

She is passionate to help people to improve their life through healthy food products, while having sustainable wellbeing. Thanya believes it is important to respect different cultures and backgrounds in order to win consumers’ mind.

Svea Anstis - Junior Insight Consultant

Svea has a Master of Applied Cultural Analysis from Lund University, Sweden and a background in History and Anthropology from McGill University, Montreal. She believes in pursuing people’s experiences and stories and looking for the hidden and often overlooked habits and cultural clues present in our everyday lives. Svea is very interested in understanding the complexities of brand influence and consumer choice-making.

Svea grew up in British Columbia, Canada and has also lived in Sweden for several years. She is now based in Finland and is gaining an understanding of the Nordic market. Svea is passionate about pursuing her creative side through photography, art and cooking.

Per Sundelin - Senior Strategy Consultant - Middle East

With international marketing and sales experience that stretches across FMCG, B2B and consultancy roles in 6 continents, Per has accumulated solid experience and understanding in how to build brands that achieve set business goals.

For over 20 years he has worked with high performing Brands such as Marabou / Kraft Foods, Carlsberg, Saatchi&Saatchi and Tetra Pak, focusing on building brand equity, understanding the brand purpose and mobilising the entire team.

Per believes that food and beverage is the universal forum for meetings and interaction between people. Providing so much more than the fuel for energy; it is the foundation for fun, inspiration and new experiences!

Rolf Bjerndell - Chairman

Rolf is one of Sweden’s sharpest minds when it comes to bringing food innovation and new brands into commercial successes. He is also a Board member of Oatly, and a driving force behind the company’s new brand strategy (that was developed together with HMT), Brämhults, OTTO, Berries by Astrid, Almi and Probi (Proviva), and former CEO of Skånemejerier where his collaboration with Peter Wennström started in connection to the ProViva project.

Wherever Rolf Bjerndell has set his foot during his long career he’s been involved in change. Either in managing change caused by deregulation and changing market conditions or driving change himself as leader, board member or business angel.

Zuzana Kalistova - Insight Consultant & Nutrition/Health Claims Regulatory Advisor

With a master in Health & Food Innovation Management from Maastricht University, Zuzana’s expertise lies within food legislation, nutrition and food innovation. Originally from Czech Republic, Zuzana has experience from living in different countries and markets, including Netherlands, Sweden and New York City.

Moreover, Zuzana is increadibly creative. Her creative soul is reflected in her passion for taking professional pictures, creating videos and using all of this for her lifestyle blog. Apart from keeping up with the new trends and innovations on the market, she is also addicted to fitness and likes to relax by trying out new recipes.