Webinar Invitation:
Cracking the Code in the Hybrid Dairy & Meat Market
Hybrid dairy and meat products are revolutionizing the food industry by blending animal-based and plant-based ingredients to offer a “best-of-both-worlds” solution. But are these products meeting consumer needs, or are they falling short?
Join our collaborative webinar with Gira to learn about the opportunities and challenges in production, cost management, and product differentiation, and gain insights to create innovations that truly resonate with today’s market. Don’t miss this deep dive into the future of hybrid food!
► When: Thursday 27th February, at 10-11 AM CET & 4-5 PM CET
Join us and discover how to be successful in the hybrid dairy and meat market by bridging the gap between the industry’s goals and consumer needs.
What to expect in this webinar
- Market insights and industry data: Identifying emerging opportunities in the hybrid food space.
- Consumer perspectives: Understanding the true motivations behind consumer choices, including triggers, barriers, and decision-making criteria.
- Common pitfalls and success factors: Why some hybrid products fail and how to avoid these pitfalls.
- The future of food innovation: How hybrid solutions can pave the way for new sustainability and product development opportunities.
Webinar Speakers
Peter Wennström
Founder and expert consultant at HMT
Marit Veenstra
Brand & Innovation Strategist at HMT
Laurène Bajard
Food Market Consultant at Gira
Mylène Potier
Ingredients Director at Gira