Webinar Invitation:
Cracking the Code in the Hybrid Dairy & Meat Market

Hybrid dairy and meat products are revolutionizing the food industry by blending animal-based and plant-based ingredients to offer a “best-of-both-worlds” solution. But are these products meeting consumer needs, or are they falling short?

Join our collaborative webinar with Gira to learn about the opportunities and challenges in production, cost management, and product differentiation, and gain insights to create innovations that truly resonate with today’s market. Don’t miss this deep dive into the future of hybrid food!

When: Thursday 27th February, at 10-11 AM CET & 4-5 PM CET

Join us and discover how to be successful in the hybrid dairy and meat market by bridging the gap between the industry’s goals and consumer needs.

What to expect in this webinar 

  • Market insights and industry data: Identifying emerging opportunities in the hybrid food space.
  • Consumer perspectives: Understanding the true motivations behind consumer choices, including triggers, barriers, and decision-making criteria.
  • Common pitfalls and success factors: Why some hybrid products fail and how to avoid these pitfalls.
  • The future of food innovation: How hybrid solutions can pave the way for new sustainability and product development opportunities.

Webinar Speakers

Peter Wennström

Founder and expert consultant at HMT

Marit Veenstra

Brand & Innovation Strategist at HMT

Laurène Bajard

Food Market Consultant at Gira

Mylène Potier 

Ingredients Director at Gira