B2B Brand Creation
The Green Dairy
Sweden
2019
Creation B2B plant-based dairy brand
The Green Dairy was born out of Bofood, a Swedish pioneer in plant-based dairy production with a long history of developing tasty and convenient plant-based dairy products, both B2B and B2C. Bofood was founded in 2006 and was early involved in developing non-dairy ice cream products with distribution to leading retailers in European countries. Rooted in plant-based values, the founder believed it was their role as a food producer, to not just passively produce on order but also be active in the change for a healthier and more sustainable world.
“The process with HMT helped us turn our founder’s purpose into an articulated market entry strategy with a clearly positioned brand for the B2B market in a surprisingly short time! The expertise and experience of HMT’s international team really helped us to move faster.”
– Kenth Lindvall, CEO at The Green Dairy
The Challenge
The founder had the purpose of playing an active role in the transition to a healthier and more sustainable world. With a growing international demand for plant-based dairy products, the decision was taken to focus on B2B only, as they are in a position to help customers change faster. In addition, they changed the name from the anonymous Bofood to The Green Dairy as a signal that they are the first (or at least one of the very few) dedicated plant-based dairy producers.
So the task became clear:
Create a strong, leading international B2B brand in plant-based dairy
The Solution
The founder’s mission is to make plant-based the new normal for a healthy and sustainable food tradition – with plant-based dairy products that are healthy, nutritious, tasty, natural & sustainable.
When you are a purpose-driven company like The Green Dairy, the solution becomes clear: go back to the founder’s purpose and the company’s heritage as a starting point to create a strong brand positioning.
The Result
Through The Green Dairy’s experience, expertise & knowledge, they are an established B2B producer for e.g. retail and brand owners and can offer quick entry in this fast-growing plant-based market. Based on this, we clarified their positioning, created the visual identity and supported them in activating the brand online (LinkedIn, Website & Newsletter) based on their purpose for global expansion as the #1 dedicated plant-based dairy supplier.
For a Life in Balance, for a World in Balance.
How can we help?
Are you a change-maker in your area? Do you have a similar challenge as The Green Dairy? Contact us here and let us show you how we can create change together.