New brand identity and name for plant-based food producer

The Green Dairy Sweden AB (formerly BoFoods AB). A B2B plant-based food producer and co-packer in Karlshamn Sweden.

With the new mission of “Making Plant-based the New Normal
For a Life and World in Balance” The Green Dairy company needed a completely new look that would fulfil their new positioning and strategic direction. From naming to website and activation we created a whole new brand and brought it to life through a new visual identity, logotype and visual language expressing The Green Dairy’s core values: Balance – Plant-based – Natural – Innovation – Expertise – Change.

The Green Dairy’s strategy case study