Visual Identity / Packaging design
The Green Dairy
Sweden
2019
New brand identity and name for plant-based food producer
The Green Dairy Sweden AB (formerly BoFoods AB). A B2B plant-based food producer and co-packer in Karlshamn Sweden.
With the new mission of “Making Plant-based the New Normal
For a Life and World in Balance” The Green Dairy company needed a completely new look that would fulfil their new positioning and strategic direction. From naming to website and activation we created a whole new brand and brought it to life through a new visual identity, logotype and visual language expressing The Green Dairy’s core values: Balance – Plant-based – Natural – Innovation – Expertise – Change.
![](https://www.thehmt.com/uploads/2023/07/image-7-1001x1024.png)
![](https://www.thehmt.com/uploads/2023/07/group-81.png)
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![](https://www.thehmt.com/uploads/2023/07/screenshot-2023-07-14-at-1354-1.png)
![](https://www.thehmt.com/uploads/2023/07/screenshot-2023-07-14-at-1420-1.png)
![](https://www.thehmt.com/uploads/2023/07/jean-wimmerlin-iasj7gvihz0-unsplash-1.png)
![](https://www.thehmt.com/uploads/2023/07/the-green-dairy-66-1.png)
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![](https://www.thehmt.com/uploads/2023/07/lina-arvidsson-fotograf-the-green-dairy-bildbank-23.png)
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![](https://www.thehmt.com/uploads/2023/07/tommi-selander-gqsmufrkq-w-unsplash-1.png)
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![](https://www.thehmt.com/uploads/2023/07/ohpops-paprikachilli-front-1.png)
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![](https://www.thehmt.com/uploads/2023/07/image-17.png)
![](https://www.thehmt.com/uploads/2023/07/ohpops-paprikachilli-front.png)
![](https://www.thehmt.com/uploads/2023/07/ohpops-paprikachilli-back-868x1024.png)
![](https://www.thehmt.com/uploads/2023/07/ohpops-paprikachilli-front-2.png)
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How can we help?
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