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We live in a world of rapid change, and recently the question was asked: Who will be the first Kodak of the food industry? This question is relevant because it is about how companies have lost their ability to change... In May I was invited by the Swedish Foods Industries (LI) to make a speech on their annual Food Day about the global challenges facing the food industry.

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HMT's innovation audit at Vitafoods Europe 2017 revealed an interesting barrier between product development and successful marketing. So what can we then learn from the Four Archetypes of Innovation about how to bridge this gap from product to market? Let us introduce our Accelerate Innovation Programme for Better Targeted Innovations Faster to Market.

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