Let’s Speak Religion in Nutrition Marketing
The health and wellness industry seem to be in the midst of a new wave of young engaged consumers whose purchase choices are defying existent marketing logic. These consumers are engaging with their food choices with a conviction that evokes comparisons to religious devotion. So how can brands and companies connect with them?
Nutrition market consultancies join forces to accelerate
consumer-centric innovation for the Nordic market
Two Nordic-based agencies within the market of food, nutrition and health – the Healthy Marketing Team and Invenire Market Intelligence Oy – join forces to accelerate consumer-centric innovation. Together their purpose is to run a collaborative program of masterclasses and workshops in the Nordic region, based on the FourFactors® model.
Brand new trend report: Gamechanging Trends 2018
ExpoWest in Anaheim, California has been described as the world’s largest exhibition of organic and natural products. This year we attended the fair and based on our observations we identified twelve health trends, that each stem from our six Global Gamechangers. These lay the foundation for our latest trend report Gamechanging Trends 2018.
Shifting balance of power
Consumer activism is forcing brands to change behaviour
Innovation thirst, beverage trends & awarded innovations
On March 13, we at Healthy Marketing Team arranged an afterwork seminar together with Skåne Food Innovation Network in Malmö, Sweden. The theme for the afterwork was beverage innovation and during the afternoon we discussed how the beverage market has changed through history, how it is changing today and most importantly how it will change in the […]
Sharing our observations from Expo West
to help you prepare for the future
Natural and Organic foods and beverages have 10 times the growth rate compared to normal processed foods and beverages.
Cultural differences in health perception of cow’s and plant milk
Cultural differences between nations and continents have an impact on human behaviors, as stated by the Hofstede’s National Culture Theory, and is thus an important factors in consumer perception and behaviour. This spring, HMT intern Thanyathorn Wongnitchakul will investigate how the cultural differences between Europe and Asia is affecting the consumer perception of healthiness of cow's and plant milks.
Commercialising food innovations combatting diabetes type 2
By Amanda Allvin The potential market for food and beverage products combatting diabetes type 2 is high, as this is one of the most common diseases in the world. But how can companies and brands succeed in this highly regulated market? What are the key success factors for market success, and which are the commercial barriers? During the […]
Disciples of The Church of Healthy Eating
There is a new wave of engaged and convicted consumers, who's purchase choices increasingly are influenced by emotional, and almost “religious" beliefs, rather than facts and rational arguments. These consumers are not only convicted that their food choices are important for their own well-beeing; they believe that they can do good by the food choices they make, and they are not afraid to preach about their convictions to others. We call these consumers the "Disciples of the Church of Healthy Eating".
Rukmini Gupte presenting at SEAChange IV
Rukmini Gupte is invited as presenter to SEAChange IV in Singapore. SEAChange stands for Sustainable Evidence-based Actions for Change, and is an invitation-only-event focusing on Affordable, Accessible and Sustainable Nutrition.
“Successful innovation starts & ends with the consumer”
Meet Deepak Gunvante
We are happy to introduce and welcome Deepak Gunvante as the newest member of HMT’s global taskforce. Deepak brings three decades of experience within the Food & Nutrition innovation field from Unilever, GSK Consumer Healthcare and General Mills. Deepak is joining HMT as an Expert Consultant and our partner for India. Moreover, he will be our main point of contact within the Asia Pacific region.
Game changing trends call for Gamechanger Innovation
The global nutrition industry is in flux. Driving forces such as digitization, increased consumer power, health and sustainability are radically changing the rules of play. The need for innovation has never been greater, but how do you work successfully and long-term with innovation in an environment that is changing faster than ever? What trends are relevant and which can be dismissed as short-term fads?