Join us on a sweatnographic journey
into the world of Bro.Science
The demand for sports nutrition products with on trend messaging and ingredients is steadily rising as more and more people of all kinds are drawn to strength training. Nowhere do we see this more clearly than in men’s health and fitness consumer behaviors. No longer are heavy weights and protein shakes the domain of the steroid enhanced meathead; more and more men from all walks of life are finding themselves dedicating their time, money and energy to strength training.
WHAT IS SWEDISHNESS?
In the age of globalization, transnational corporations, and global brands production is spread all over the world and so the question of origin; Where Something Comes From, is becoming increasingly important to consumers and to companies who want to connect with them. But how can companies and brands leverage their origin and heritage in a credible way in health and wellness marketing?
How to become successful in the Meatless Future?
Plant-based eating is a game-changing trend, especially with more and more consumers identifying themselves as flexitarians. We see multiple companies and brands racing to leverage this trend to their advantage. But HOW should brands act in order to become truly successful in this field, instead of drowning in the competition? What are the future consumers really looking for and why?
Healthy Marketing Team establish consulting
and training hub in Singapore!
PRESS RELEASE: The international brand strategy and nutrition innovation agency Healthy Marketing Team (HMT) announced after VitaFoods Asia that they establish a consulting and training hub in Singapore, HMT Asia Pacific, in co-operation with its new partner Mr Deepak Gunvante, CEO, DG Associates Pte Ltd.
Importance of Fortification & Fortified Foods
to combat the global burden of disease
Malnutrition is by far the biggest risk factor for the global burden of disease. Every country, every age group and every socio-economic class is impacted. While there are 2 billion people who lack key micronutrients such as Iron and Vitamin A, equally there are 2 billion people who are overweight or obese. WHO and FAO, after years of experience of engaging to tackle micronutrient malnutrition, have concluded that food fortification is the most sustainable public health strategy.
When the game is changing
– how do you change the game?
When nutrition merges with sustainability, when consumer health beliefs are stronger than scientific facts, when small brands are winning over big, when online takes over from instore… Will you change your game in time – or will you wait until someone changes it for you?
Find the right nutrition strategy for Asia
with HMT at Vitafoods Asia
Similarly as last year, HMT will participate at this years Vitafoods Asia on 11-12th of September in Singapore. Our aim is to help you find the right nutrition innovation strategy for Asia. One of the big new this year is that we are arranging a FourFactors® Masterclass as an official pre-Vitafoods event on 10th September.
Singapore Masterclass, September 10:
Choosing the right nutrition innovation strategy for Asia
As an official pre-Vitafoods Asia event the international brand strategy and innovation consultancy HMT will demonstrate how to win in tomorrow’s market place in Asia, in a FourFactors® Masterclass on the 10th of September.
Finland Masterclass, September 18
The Game is Changing – How Will You Change Your Game?
On September 18, this year's first Nordic FourFactors masterclass will be held at Wiurila Manor in Finland, co-hosted between Healthy Marketing Team and Invenire. In this Masterclass, you’ll gain insight and understanding of the global game-changing strategies in food & health, and the big global shifts that are changing consumer behaviours. You'll also learn the FourFactors® tool and how to utilize it, equipping you to leverage these trends - and create innovation strategies that work!
FourFactors 2018 Roadshow:
The Global Game Changer Tour
When the game is changing – how do you change your game? Starting at Vitafoods Asia in Singapore in early September and ending at Health Ingredients Europe in Frankfurt in late November, HMT will this autumn do a four continent tour where we and our regional partners will bring you an understanding of how you can be the winner in the future landscape for food and health.
Food Science needs the human touch
“Science” & “technology” in food is today seen by many consumers as the health enemy, whereas “natural” food is considered as wholesome & healthy, leading to an almost demonization of science. This is unfortunate since food science will be needed in order to address the very serious global challenges that we are facing and to help us develop both more natural and healthier foods. So how can we turn this around?
Let’s Speak Religion in Nutrition Marketing
The health and wellness industry seem to be in the midst of a new wave of young engaged consumers whose purchase choices are defying existent marketing logic. These consumers are engaging with their food choices with a conviction that evokes comparisons to religious devotion. So how can brands and companies connect with them?