The challenges of marketing probiotics
by HMT’s US partner David Gauger
Branding and messaging probiotic products present unique challenges. How to find position your brand smart? How to resonate with consumers in a crowded market? How to communicate the functional benefits without crossing the line into unsubstantiated health claims?
Meet HMT at Vitafoods Asia 2019
HMT have partnered with the no.1 nutraceutical event in Asia, Vitafoods Asia, that returns on 25 - 26 September to Singapore’s Marina Bay Sands to gather key nutraceuticals industry players from all parts of the globe.
Food That Talks
Everybody has a food they remember from childhood. It’s that kind of food that, regardless of your age, you’ll still think of fondly and eat whenever nostalgia strikes, or you want some comfort food. Just ask your neighbour or friends what food they remember the most, and you’ll be surprised by the variety of choices.
Meet us at THAIFEX in Bangkok
This year, the Healthy Marketing Team is partnering with the region's largest Food and Beverage trade show, THAIFEX - World Food Asia from 28 May - 01 June 2019 in Bangkok Thailand.
Podcast: Peter Wennström on The Global Gamechangers shaping Local Health Trends
Peter was invited to be a guest on the WHAKA Wellbeing Podcast, where he talked about how the game is changing for the nutrition industry and that the change is actually coming from the younger consumers who bring about a paradigm shift in how we view sustainability and nutrition.
Trends Seen at Natural Products Expo West 2019
The more than 3,600 Expo West 2019 exhibitors ranged from entrepreneurs with a dream to corporate giants getting into the natural/organic game. Here are a few key up-and-coming trends that stood out on the show floor.
HMT Start-up Training in Singapore
HMT is coming to Singapore to support start-ups in a 1-day workshop and we interviewed Deepak, our HMT consultant and coordinator of the event.
Probiotics – too healthy for a health claim?
With the European elections coming up and Brexit debate sending the UK's government into disarray. Read the full interview with Peter brought by Nutraingredients.
From Sweden to the U.S.
Meet the man who is changing the game.
To get under the skin of two of the Gamechanging Brands we have analysed in our Global Gamechangers Trend Report 2019, it was inevitable to invite the one and only Björn Öste, HMT’s close friend and the co-founder of Oatly and Good Idea inc. Two brands that are changing the game in its respective categories.
Healthy Marketing Team 2019 Gamechanger Trend Report
New trend report introduces Six Global Gamechangers that will help the nutrition industry find strategies for the future!
Meet us in Frankfurt at Health Ingredients Europe!
HMT experts in consumer-driven food & health marketing will be featured as part of the HiE Healthy Finished Products Expo to help you learn how to activate trends and consumer drivers to unlock new opportunities, and turn ingredients into the motivating concepts that inspire consumers.
Announcing HMT in partnership with Eat Well Global
The international brand strategy and nutrition innovation agency, Healthy Marketing Team (HMT), announce their cooperation with Eat Well Global, Inc (EWG), adding their expertise in credentialed health influencer engagement. EWG’s collaboration will provide a partner for HMT in the North America. With a rapidly-changing consumer market, HMTs proven brand innovation methodology FourFactors® combined with the influencers model of EWG will help the food industry to orientate to new realities.