From Sweden to the U.S.
Meet the man who is changing the game.
To get under the skin of two of the Gamechanging Brands we have analysed in our Global Gamechangers Trend Report 2019, it was inevitable to invite the one and only Björn Öste, HMT’s close friend and the co-founder of Oatly and Good Idea inc. Two brands that are changing the game in its respective categories.
Healthy Marketing Team 2019 Gamechanger Trend Report
New trend report introduces Six Global Gamechangers that will help the nutrition industry find strategies for the future!
Meet us in Frankfurt at Health Ingredients Europe!
HMT experts in consumer-driven food & health marketing will be featured as part of the HiE Healthy Finished Products Expo to help you learn how to activate trends and consumer drivers to unlock new opportunities, and turn ingredients into the motivating concepts that inspire consumers.
Announcing HMT in partnership with Eat Well Global
The international brand strategy and nutrition innovation agency, Healthy Marketing Team (HMT), announce their cooperation with Eat Well Global, Inc (EWG), adding their expertise in credentialed health influencer engagement. EWG’s collaboration will provide a partner for HMT in the North America. With a rapidly-changing consumer market, HMTs proven brand innovation methodology FourFactors® combined with the influencers model of EWG will help the food industry to orientate to new realities.
Probiotics Ripe for an Exciting Phase
But Strategy Choice Will Be Key For Success
Future strategies for probiotics must be based on deep science where Targeted Nutrition benefits are combined with storytelling about the tradition and naturalness of probiotics that connects to consumers - rather than merely functional claims.
Become a winner in the healthy marketing
game at Supply Side West 2018
The nutrition game is changing… So how do you change your game? At Supply Side West in Las Vegas, HMT founder Peter Wennström and his expert team will bring you an understanding of how you can be the winner in the future landscape for food and health. Successful innovation and marketing in a sector as competitive […]
HMT activities at Supply Side West 2018
At Supply Side West in Las Vegas, HMT will bring you an understanding of how you can be the winner in the future landscape for food and health.
Join us on a sweatnographic journey
into the world of Bro.Science
The demand for sports nutrition products with on trend messaging and ingredients is steadily rising as more and more people of all kinds are drawn to strength training. Nowhere do we see this more clearly than in men’s health and fitness consumer behaviors. No longer are heavy weights and protein shakes the domain of the steroid enhanced meathead; more and more men from all walks of life are finding themselves dedicating their time, money and energy to strength training.
WHAT IS SWEDISHNESS?
In the age of globalization, transnational corporations, and global brands production is spread all over the world and so the question of origin; Where Something Comes From, is becoming increasingly important to consumers and to companies who want to connect with them. But how can companies and brands leverage their origin and heritage in a credible way in health and wellness marketing?
How to become successful in the Meatless Future?
Plant-based eating is a game-changing trend, especially with more and more consumers identifying themselves as flexitarians. We see multiple companies and brands racing to leverage this trend to their advantage. But HOW should brands act in order to become truly successful in this field, instead of drowning in the competition? What are the future consumers really looking for and why?
Adapting to the changing game of nutrition
Holistic human and environmental health are changing the game for the nutrition industry, allowing for innovative brands to win in tomorrow’s marketplace.
Healthy Marketing Team establish consulting
and training hub in Singapore!
PRESS RELEASE: The international brand strategy and nutrition innovation agency Healthy Marketing Team (HMT) announced after VitaFoods Asia that they establish a consulting and training hub in Singapore, HMT Asia Pacific, in co-operation with its new partner Mr Deepak Gunvante, CEO, DG Associates Pte Ltd.