When the game is changing
– how do you change the game?
When nutrition merges with sustainability, when consumer health beliefs are stronger than scientific facts, when small brands are winning over big, when online takes over from instore… Will you change your game in time – or will you wait until someone changes it for you?
Find the right nutrition strategy for Asia
with HMT at Vitafoods Asia
Similarly as last year, HMT will participate at this years Vitafoods Asia on 11-12th of September in Singapore. Our aim is to help you find the right nutrition innovation strategy for Asia. One of the big new this year is that we are arranging a FourFactors® Masterclass as an official pre-Vitafoods event on 10th September.
Singapore Masterclass, September 10:
Choosing the right nutrition innovation strategy for Asia
As an official pre-Vitafoods Asia event the international brand strategy and innovation consultancy HMT will demonstrate how to win in tomorrow’s market place in Asia, in a FourFactors® Masterclass on the 10th of September.
Finland Masterclass, September 18
The Game is Changing – How Will You Change Your Game?
On September 18, this year's first Nordic FourFactors masterclass will be held at Wiurila Manor in Finland, co-hosted between Healthy Marketing Team and Invenire. In this Masterclass, you’ll gain insight and understanding of the global game-changing strategies in food & health, and the big global shifts that are changing consumer behaviours. You'll also learn the FourFactors® tool and how to utilize it, equipping you to leverage these trends - and create innovation strategies that work!
FourFactors 2018 Roadshow:
The Global Game Changer Tour
When the game is changing – how do you change your game? Starting at Vitafoods Asia in Singapore in early September and ending at Health Ingredients Europe in Frankfurt in late November, HMT will this autumn do a four continent tour where we and our regional partners will bring you an understanding of how you can be the winner in the future landscape for food and health.
Food Science needs the human touch
“Science” & “technology” in food is today seen by many consumers as the health enemy, whereas “natural” food is considered as wholesome & healthy, leading to an almost demonization of science. This is unfortunate since food science will be needed in order to address the very serious global challenges that we are facing and to help us develop both more natural and healthier foods. So how can we turn this around?
Let’s Speak Religion in Nutrition Marketing
The health and wellness industry seem to be in the midst of a new wave of young engaged consumers whose purchase choices are defying existent marketing logic. These consumers are engaging with their food choices with a conviction that evokes comparisons to religious devotion. So how can brands and companies connect with them?
Nutrition market consultancies join forces to accelerate
consumer-centric innovation for the Nordic market
Two Nordic-based agencies within the market of food, nutrition and health – the Healthy Marketing Team and Invenire Market Intelligence Oy – join forces to accelerate consumer-centric innovation. Together their purpose is to run a collaborative program of masterclasses and workshops in the Nordic region, based on the FourFactors® model.
Brand new trend report: Gamechanging Trends 2018
ExpoWest in Anaheim, California has been described as the world’s largest exhibition of organic and natural products. This year we attended the fair and based on our observations we identified twelve health trends, that each stem from our six Global Gamechangers. These lay the foundation for our latest trend report Gamechanging Trends 2018.
Shifting balance of power
Consumer activism is forcing brands to change behaviour
Innovation thirst, beverage trends & awarded innovations
On March 13, we at Healthy Marketing Team arranged an afterwork seminar together with Skåne Food Innovation Network in Malmö, Sweden. The theme for the afterwork was beverage innovation and during the afternoon we discussed how the beverage market has changed through history, how it is changing today and most importantly how it will change in the […]
Sharing our observations from Expo West
to help you prepare for the future
Natural and Organic foods and beverages have 10 times the growth rate compared to normal processed foods and beverages.