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On September 18, this year's first Nordic FourFactors masterclass will be held at Wiurila Manor in Finland, co-hosted between Healthy Marketing Team and Invenire. In this Masterclass, you’ll gain insight and understanding of the global game-changing strategies in food & health, and the big global shifts that are changing consumer behaviours. You'll also learn the FourFactors® tool and how to utilize it, equipping you to leverage these trends - and create innovation strategies that work!

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When the game is changing – how do you change your game? Starting at Vitafoods Asia in Singapore in early September and ending at Health Ingredients Europe in Frankfurt in late November, HMT will this autumn do a four continent tour where we and our regional partners will bring you an understanding of how you can be the winner in the future landscape for food and health.

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“Science” & “technology” in food is today seen by many consumers as the health enemy, whereas “natural” food is considered as wholesome & healthy, leading to an almost demonization of science. This is unfortunate since food science will be needed in order to address the very serious global challenges that we are facing and to help us develop both more natural and healthier foods. So how can we turn this around?

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Two Nordic-based agencies within the market of food, nutrition and health – the Healthy Marketing Team and Invenire Market Intelligence Oy – join forces to accelerate consumer-centric innovation. Together their purpose is to run a collaborative program of masterclasses and workshops in the Nordic region, based on the FourFactors® model.

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