Publications
Documents about our work for download
GAMECHANGER 2022: MENTAL WELL-BEING - HMT Expert Report
HMT Global GameChangers Report 2021 - HMT Global GameChangers
Fast forward to the mass market! Where to play and how to win in 2021?
HMT Global GameChangers Report 2020 - HMT Global GameChangers
The stories to tell for brand success in 2020.
Download here.
Healthy Ageing Report - HMT ConsumerLab Report
An in-depth report on healthy agers and how they do health:
Download here
HMT Global GameChangers Report 2019 - HMT Global GameChangers
How to leverage the latest health trends to empower your brand. Download here.
Bro. Science 2.0: Men's Sport's Nutirition in the Digital Future - HMT ConsumerLab Report
Our ConsumerLab analyst Max Gonen investigates how idenity is driving men’s sports nutrition purchases.
Download the summary of the project.
What is Swedishness? - HMT ConsumerLab Report
HMT ConsumerLab analyst Oleg Trofimov seeks to understand the role of country of origin for the health perception of a brand. Read the article.
Download the summary.
HMT Brochure - About HMT
A four page introduction to Healthy Marketing Team: Download here
How Can We Help - About HMT
A short introduction to how we recently have helped our clients: Download here
Do you have the right innovation culture to win? - Post event report
Learnings from our innovation culture audit at Vitafoods Europe 2017: Download here